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Microsoft's £2m account

Microsoft is putting its EMEA consumer account out to pitch, whetting agency appetites...flurry of repitching activity from Microsoft. The pitches are understood to have been driven by head ... PR partner,' said Ngaire Moyes, Microsoft's EMEA PR director. ...

CAMPAIGNS: A symbiotic relationship - Corporate PR

to compete in the mobile computing market against the might of Microsoft. However, Psion had a trump card...Psion is famous for its personal organisers, but industry experts had been questioning its ability to compete in the mobile computing market against the might of Microsoft. However, Psion had a ... , and said Psion had outflanked Microsoft . Most of the other nationals expressed similar sentiments ...

STOP PRESS: Coca-Cola judged the most valuable brand

Corporate brands Microsoft, IBM, Disney and AT&T are among the ten most valuable brands, according...Corporate brands Microsoft, IBM, Disney and AT&T are among the ten most valuable brands, according to a global survey released by The Interbrand Group this week. The table, topped by Coca-Cola with a brand value of pounds 52 billion, is the first to put a value on corporate brands ...

INTERNATIONAL: Global round-up - News in brief

MILAN: Hill & Knowlton Italy has launched a division specialising in net communications, entitled Digital PR. The venture is headed by newly-recruited partner and division CEO Paolo Guadagni, who joins from Microsoft Italy, where he was marketing director for ten years. ...

Campaigns: Second opinion

Microsoft's key objective - to challenge the negative consumer attitudes towards the company. The decision to build the campaign strategy around Microsoft's HR leadership confuses me. As a user of Microsoft ... Microsoft's recruitment costs, but has it salvaged the image that consumers have of the company ...

PR EUROPE: PARIS - Berrivin connects with Motorola

led a team of six consultants on hi-tech accounts which included Microsoft, NCR and Texas ...

WHAT THE MEDIA SAY: Messages mixed over SMS surge

Organisation: Mobile Data Association/Microsoft Issue: SMS E-mail is passe, phonecalls ... by surprise (David Teather, FT.com, 23/8). Microsoft's MSN spotted the opportunity, however ... the popularity of SMS with millions of Hotmail users, MSN hoped not only to enhance Microsoft's strategy ...

WHAT THE MEDIA SAY: Messages mixed over SMS surge

Organisation: Mobile Data Association/Microsoft Issue: SMS E-mail is passe, phonecalls ... by surprise (David Teather, FT.com, 23/8). Microsoft's MSN spotted the opportunity, however ... the popularity of SMS with millions of Hotmail users, MSN hoped not only to enhance Microsoft's strategy ...

INTERNATIONAL: Vodafone hires Romero for Madrid position

and experience for the job.' Romero formerly worked for eight years as head of Microsoft Spain's communications ...

NEWS: STOP PRESS

Microsoft Microsoft s UK head of corporate communications Madeleine Thomas-Crabb has quit to join a ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.