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Microsoft is waging war for control of your living room. This week the company fired the latest...don't mind losing the odd day to Gears of War. The fact that Microsoft is betting the bank on Kinect reveals the strategic importance of the Xbox 360 to its future. Not only is Microsoft hoping ... it hopes to establish Xbox 360 as the focal point of the modern living room. If Microsoft gets its way ...
NEW YORK - Microsoft has briefed four agencies to pitch for a creative assignment estimated...Microsoft s lead agency, McCann Erickson in San Francisco, will be pitching along with WPP Group ... -related creative assignment, and a decision is expected in January. A Microsoft spokesman said: We are soliciting ... duties for the assignment would be handled by Interpublic Group s Universal McCann, Microsoft s lead ...
LONDON - Microsoft has announced that it will acquire Powerset, a 'semantic' search engine...Financial terms of the deal were not revealed, but it is estimated that Microsoft acquired the San ... of individual words. Microsoft said it had acquired Powerset because of its natural language technology, but most of all for its team of engineers and computational linguists. Satya Nadella, Microsoft's senior ...
SAN FRANCISCO - Comments made by Microsoft chief executive Steve Ballmer regarding the possibility...the table since Microsoft pulled out of negotiations in July prompting Yahoo! shares to sink. However ... with a small stake in Yahoo! attempted to revive interest from Microsoft, claiming it could purchase ... Microsoft selling on Yahoo!'s Asian assets and non-search business to shore up cost savings and tax benefits ...
Microsoft is teaming up with online bookseller Amazon.com to offer digital books over the internet....LONDON (Brand Republic) - Microsoft is teaming up with online bookseller Amazon.com to offer digital books over the internet. The deal will see Amazon using Microsoft’s Reader software to download electronic books that can be read onscreen on a PC or a handheld device. Microsoft wants to increase ...
LONDON - The BBC and Microsoft have signed a strategic partnership that focuses on the corporation..., and Microsoft chairman Bill Gates. It will lead to the development of next-generation broadcasting technology. It is understood that the BBC plans to use Microsoft technology as part of its shift into the "Web 2.0 Age ... in the future. Gates said: "Microsoft's strength is in driving digital innovation, and our vision is to open ...
LONDON - Microsoft has signed as first founding partner for the new Wembley stadium, which is due..., business and marketing officer at Microsoft, said: "Microsoft believes in helping people to achieve ... Stadium, said: "The union of Microsoft and the new state-of the art Wembley Stadium is fantastic news ...
LONDON - Microsoft has unveiled the second generation of its Zune media player, designed to compete...Bill Gates, Microsoft chairman, launched the first generation almost a year ago, which made little impact on iPod s dominance, but Microsoft expects the new Zune to become the clear number-two to Apple ... . Microsoft also launched Zune Social , a beta online community website where users can share their music ...
NEW YORK - Microsoft has signed a deal with Facebook, which trails MySpace as the second largest US...The deal has been signed speedily, with Microsoft saying that talks only began last week ... this month, worth $900m in ad revenue over three years. The tie-up between Microsoft and Facebook is seen as a way of Microsoft improving revenues for its online ad service AdCenter, in which it has invested ...
LONDON - Microsoft has launched the beta version of Soapbox, a video service it hopes will rival...A latecomer to the world of user-generated video content, Microsoft's Soapbox will offer a point of difference by being integrated with other services such as the blogging service Windows Live Spaces and Windows Live Messenger. It will also be similar to YouTube by allowing the Soapbox community ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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