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Editor's comment: Microsoft's controlling interest

Microsoft is waging war for control of your living room. This week the company fired the latest...don't mind losing the odd day to Gears of War. The fact that Microsoft is betting the bank on Kinect reveals the strategic importance of the Xbox 360 to its future. Not only is Microsoft hoping ... it hopes to establish Xbox 360 as the focal point of the modern living room. If Microsoft gets its way ...

And in the real world... Domino's, GM, Yahoo!, Starbucks, Nissan and more

Domino s Pizza said it expects to beat full-year profit forecasts as like-for-like sales for the pizza chain rose 7.1 per cent. Source: Financial Times General Motors saw three takeover bids for its Vauxhall/Opel car marques as the bidding round drew to a close. Source: Daily Mail Microsoft is closing ...

Top 20 slang brands

.... Marks Spencer / Marks Sparks McDonald's / MaccyD's NatWest / NatWorst Microsoft / Billysoft ...

Hall of Fame shortlists finalised and deadline extended

Marks Spencer Microsoft Virgin Atlantic *Walkers *Johnnie Walker *Lynx *ComparetheMarket Innovators ...

Apple usurps Google as most valuable global brand

100,849 4 2 McDonald's 81,016 5 -1 Microsoft 78 ...

Helen Edwards on Branding: First-mover disadvantage

-followers, which include brands as diverse as Pampers and Microsoft, have gained such a good press in recent years ... to be crushed by Microsoft's Excel. - Books.com: the first internet book retailer, founded in 1992 by Charles ...

Trading places: this week's people moves

. ( Marketing ) Microsoft has parted company with Alex Payne , who is taking on the role of chief ...

Apple cements most valuable brand status as UK's giants slide

to $116bn. McDonald's cemented its hold on fourth place, rising 15% to $95.2bn, while Microsoft stayed ... Microsoft 76,651 -2% 0 6 Coca-Cola 74,286 1% 1 7 Marlboro ...

Biggest brands: Top 100 online advertisers 2009

was the third-biggest spender in the sector, with a budget of just over 7m. Microsoft and Dell make the top 10 ... and the best use of formats such as online video and other types of rich media. Microsoft's central ...

The most irritating ads of 2011

16= Colman's Instant Beef Gravy Karmarama 12 16= Microsoft Windows 7 ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.