Xbox 'Fable III: Kingmaker' by McCann London
06 Oct 2010
Microsoft has launched a new campaign to launch its Fable III video game.
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Xbox 'Batman: Arkham City' by Weapon7
07 Oct 2011
to promote the new Microsoft Xbox 360 game Batman: Arkham City....The campaign broke on 3 October ahead of the game's launch on 21 October and runs globally. There are versions in English, French and German. A dedicated URL AlfredAtYourService.co.uk links up with Microsoft's Bing to create a fully functioning search engine. Certain specific search terms will return ...
Microsoft Advertising
28 Jul 2011 | by Alasdair Reid
December 2009: When Chris Ward, Microsoft UK's commercial director, decides not to return to his job after a sabbatical, Ashley Highfield, Microsoft's managing director of consumer and online, hands ... 't immediately replaced. However, this doesn't impede Microsoft's determination to innovate on the sales side ...
Microsoft, the underdog
16 Mar 2010 | by Andy McCormick
of the door of Microsoft's product development department, more often than not a shrug ripples around ... to picking holes in the ad campaigns promoting the products. While Microsoft's UK marketing may not have ... , managing director and vice-president, consumer and online at Microsoft UK, for any of these difficulties ...
Microsoft buys ScreenTonic
03 May 2007 | by Lisa Simmons
LONDON - Microsoft has acquired Paris-based mobile advertising company ScreenTonic....The move is intended to bring ScreenTonic s mobile ad serving and management expertise to Microsoft ... , according to Steve Berkowitz, senior vice president of the Online Services Group at Microsoft. ScreenTonic ... said the acquisition is part of Microsoft s long term strategy to deliver ad experiences to consumers ...
Carolan leaves Microsoft
15 Sep 2009 | by Sara Kimberley
LONDON - Paul Carolan, head of agency sales at Microsoft, is leaving the business just one year...Carolan, who joined the then Microsoft Digital Advertising Solutions in July last year, will leave on Friday to start up a furniture, art and design company with his brother. Microsoft is looking for a replacement. At Microsoft, Carolan led a team of 25 and, in addition to his responsibility for new business ...
Microsoft backs GCap downloads
29 Jun 2005
Microsoft has signed a £750,000 deal to sponsor GCap Media's radio music-download service...The Hear It, Buy It, Burn It service, which originated on GWR before its merger with Capital and uses Microsoft technology, will now be extended to GCap Media's flagship stations, including 95.8 Capital FM and Xfm. Microsoft Windows XP will sponsor live streaming media via an audio message on GCap ...
Microsoft launches cable iTV
08 Jun 2001
LONDON - After months of delays, Microsoft has announced the launch of its first interactive cable...The service, TV Cabo Interactiva, is based on set-top boxes running Microsoft software and offers ... interactive TV service based on Microsoft's TV Advanced software, and the first to use broadband cable ... -Europe Communications, but missed deadlines meant that the rollout never happened. www.microsoft.com www.tvcabo.pt ...
Microsoft relaunches Xbox website
02 Oct 2008 | by Fiona Ramsay
LONDON - Microsoft is refreshing the design of Xbox.com across Europe to support its new 'Live Your...The new design has been developed by digital agency AKQA. Featuring full-motion video, the site highlights a range of Xbox services including games, movies and music, as part of Microsoft's drive ... follows Microsoft's launch of a global integrated marketing campaign last week. The work encompasses TV ...
Microsoft seeks global marketer
31 Mar 2011 | by Daniel Farey-Jones
Microsoft is on the hunt for a new global marketing chief after Mich Mathews, who oversees a budget...of Microsoft's online audience business, according to influential US blog All Things Digital . In a statement, Microsoft said: "Mich has been instrumental in driving growth of the Microsoft business while also building the Microsoft brand, which consistently has placed in the Top 10 of many brand strength ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
