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What Next in Digital?

28 Jun 2010 | by Suzanne Bidlake

. In fact, it's already happening, Norris says: "Pepsi is working with Microsoft for its creative ...

Hotline: Microsoft to handle advertising for Facebook

25 Aug 2006

Microsoft is to handle all the advertising for the US social online network Facebook over the next

REGIONAL PRESS: BUILDING UP THE BRAND - Regional newspapers are growing their commercial offerings, primarily through sponsorship

28 Feb 2003 | by Alasdair Reid

Sponsorship established itself in the national press when Microsoft sponsored a whole edition of The Times for the launch of Windows 95. Since then, Pepsi has done the same with the Daily Mirror, and it is common to see editorial and ad sales teams co-operating to extend the commercial reach of the medium ...

CAMPAIGN REPORT ON TOP 300 AGENCIES: Top UK agencies profiles (1 of 2)

23 Feb 2001

new business from existing clients including National Savings and Microsoft. It lost Express ...

CAMPAIGN REPORT ON TOP 300 AGENCIES: Top UK agencies profiles (1 of 2)

23 Feb 2001

new business from existing clients including National Savings and Microsoft. It lost Express ...

MEDIA HEADLINER: Man with the Midas touch has big plans for L90's UK launch - Bill Apfelbaum is bringing his winning formula to web ad sales, Ian Darby writes

03 Nov 2000 | by IAN DARBY

client list including Mars, Microsoft and Procter & Gamble. Apfelbaum acts as the equivalent of a ...

REVIEW: Marketing and advertising news in the week’s press

11 Aug 2000 | by JADE GARRETT

takeover bid from United Pan-European Communications. But Microsoft, which holds a 23.6 per cent stake ...

ANALYSIS: QUIZ

31 Jul 2000 | by COLIN GRIMSHAW

? a Microsoft b Procter & Gamble c Coca-Cola d Marlboro Answers: 1 ...

PICK OF THE WEEK

26 Mar 1999 | by CAROLINE MARSHALL

Caroline Marshall picks the Microsoft-sponsored NSPCC advertising campaign from Saatchi Every...Caroline Marshall picks the Microsoft-sponsored NSPCC advertising campaign from Saatchi Every agency wants to raise its profile by being associated with good works, but few do it as well as this. Its power comes from a twist on the familiar and the comforting but not, for once, from images ...

First USA signs $90 million ad deal with Microsoft

28 Oct 1998

- Microsoft has struck a five-year 90 million advertising deal with credit card issuer First USA...- Microsoft has struck a five-year 90 million advertising deal with credit card issuer First USA to advertise its cards across a number of Microsoft's Websites. The deal will see First USA advertise and sponsor sites including Hotmail, Carpoint, MSNBC and MSN Gaming Zone among others. ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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