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Intelligence agency targets DM partner

the GCHQ has retained an advertising agency. It has, however, used Massive, Microsoft's in-game advertising ...

The Week: Advertising News - JWT rejigs staff comms arm

The company is looking to give greater emphasis to the consultancy services it offers in employee engagement and internal communications. The 50-year-old division has 24 offices around the world and 80 employees in the UK, with clients including B&Q, Microsoft, Starbucks and Diageo. ...

The World: New York - Advertising auction framework attracts criticism

The Cabletelevision Advertising Bureau said its members, who include most of the country's cable networks, would not participate because of the system's shortcomings. Sean Cunningham, the CAB president, said the system, which is backed by Toyota, Microsoft and Home Depot, had several problems, and pointed ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.