Google launches behavioural targeted advertising
11 Mar 2009 | by Anne Cassidy
-out choice even if cookies are cleared from the browser. Last week, Google and Microsoft signed up to a new ...
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WPP makes $5m investment in US data analytics company
17 May 2011 | by Ed Owen
The company was founded by former Yahoo executives Bassel Ojjeh and Krishna Uppala in March 2010. NPario has worked to collate massive data sets for clients such as Microsoft, Yahoo, Adobe, Oracle and Electronic Arts. It will now collate online and offline data for WPP's Media Innovation Group and Kantar ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
