What Next in Digital?
28 Jun 2010 | by Suzanne Bidlake
. In fact, it's already happening, Norris says: "Pepsi is working with Microsoft for its creative ...
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WPP merges digital agencies to launch Possible Worldwide
16 Feb 2011 | by Mark Banham
The new company will have an estimated 1,000 staff globally, with operations in the US, Europe, Asia, the Middle East and Africa. Clients include AT T, Barclays, BBC, Comcast, Dell, Dow Corning, General Mills, Luxottica, Mazda, Microsoft, Nokia, Orange, Procter Gamble, Samsung, SAP, Southern ...
Microsoft-Yahoo! tie-in will cut online ad costs, Sorrell says
31 Jul 2009 | by Hadassah Nymark
LONDON - The merger between Microsoft and Yahoo! could spell the end of high online ad costs..., Microsoft's Bing search engine will be the default search technology for Yahoo! websites, and advertising sales will be handled by Yahoo!. The partnership will give Microsoft a close to 30 per cent share ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
