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What Next in Digital?

. In fact, it's already happening, Norris says: "Pepsi is working with Microsoft for its creative ...

Glue and BBH Labs win Google Chrome

year. It is currently only available on Microsoft Windows, but Google intends to release a Mac version ...

Microsoft-Yahoo! tie-in will cut online ad costs, Sorrell says

LONDON - The merger between Microsoft and Yahoo! could spell the end of high online ad costs..., Microsoft's Bing search engine will be the default search technology for Yahoo! websites, and advertising sales will be handled by Yahoo!. The partnership will give Microsoft a close to 30 per cent share ...

Microsoft unveils Bing search engine to rival Google

LONDON - Microsoft has revealed details of its new search engine, Bing, which it hopes will break...website that Microsoft purchased in October 2008, will be integrated into Bing, as well as the MSN shopping facility. John Mangelaars, the vice-president, consumer and online at Microsoft EMEA, said: "We ...

Microsoft to challenge Google with new search offering

LONDON - Microsoft is preparing to launch an internet search engine that it hopes will challenge...to replace Microsoft's current search offering, Live Search, which has been rapidly losing users to Google ... searches by grouping results into categories, which Microsoft believes will make it easier for consumers to make more informed decisions when searching for products. Last year, Microsoft, which is led ...

Chrome browser 'to extend Google's ad influence'

the rival Microsoft Explorer browser. Arjo Ghosh, chief executive of iCrossing UK, today told Campaign ... said by allowing the browser to be open source, the company would attack Microsoft at its proprietary ... cumbersome Microsoft software with free agile Google tools in the battle for our desktop." Google has said ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.