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2012 CES offers a glimpse into the future for brands

was in full force across Microsoft and Samsung. However, the little-known PrimeSense stole the show with its ... that will lead to greater content consumption via mobile. Don't count out Microsoft's Windows Mobile 7 ...

All About ... Ad exchanges

Microsoft is the latest company to enter online display....Last week, Microsoft launched its Ad Exchange trading platform in the UK, following its successful ... . Microsoft's is not the first such exchange - but, some say, it is the most important to date because ... will rise but the cost of sales will go down. 1. Microsoft claims that although there are other trading ...

WPP merges digital agencies to launch Possible Worldwide

The new company will have an estimated 1,000 staff globally, with operations in the US, Europe, Asia, the Middle East and Africa. Clients include AT T, Barclays, BBC, Comcast, Dell, Dow Corning, General Mills, Luxottica, Mazda, Microsoft, Nokia, Orange, Procter Gamble, Samsung, SAP, Southern ...

What Next in Digital?

. In fact, it's already happening, Norris says: "Pepsi is working with Microsoft for its creative ...

Media: All about Apple's iAd

its success made such a fool out of the technology sector's arch pantomime villain, the Microsoft boss ... players, from Yahoo! to Microsoft, have mobile products spanning search and display. Apple, however ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.