What Next in Digital?
28 Jun 2010 | by Suzanne Bidlake
. In fact, it's already happening, Norris says: "Pepsi is working with Microsoft for its creative ...
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Razorfish wins two global Unilever accounts
19 Jul 2011 | by Loulla-Mae Eleftheriou-Smith
, Microsoft, Google and Apple". Last month, Unilever launched its Body Language campaign for the new ...
Confessions of an internet adman
25 Jun 2010 | by Norm Johnston, Mindshare
and generating new revenue streams by directing customers to video-on-demand sites. WPP, Microsoft, Apple ...
Annual: Top 10 Worst Celeb Ads
12 Dec 2008
footballer's knot in it. 10. Microsoft, various Just when you think that this ad, which uses the idea of mixing celebs and real people together to show just how universal Microsoft is, is too saccharine ...
Close-Up: Live Issue - Do advertisers need global digital specialists?
09 Dec 2005
,735 Global accounts: HP, General Motors, eBay, Microsoft The lowdown: One of the market leaders in the US ...
THE FIRST 100 YEARS OF JWT & UNILEVER 1902-2002: Private View 1970s
22 Nov 2002 | by JASPAR SHELBOURNE, the executive creative director at J. Walter Thompson London
company called Microsoft. Winter of discontent. On a personal level, I was splitting my time equally ...
MAKING MOBILE MARKETING WORK: The pioneers of mobile marketing - There is an enormous amount of potential within mobile marketing. Below are five big-name advertisers and their ideas on how to make the best use of the medium
22 Mar 2002
Microsoft gained two firsts with its SMS campaign through 12snap. The software company was the first to use ...
PRIVATE VIEW: Leon Jaume, the executive creative director of WCRS
16 Nov 2001 | by LEON JAUME, the executive creative director of WCRS
their slice. It's simple, well executed and should work. Microsoft uses Crouching Tiger, Hidden Dragon ... Photographer: Lesley Davies-Evans Exposure: National press, adrails and washrooms MICROSOFT Project ...
CLIENT ROUNDUP
02 May 2000 | by COLIN GRIMSHAW
sponsored by Cartoon Network. - Marketing Week Microsoft is restructuring its marketing ... Microsoft as a caring and accessible company. As part of the revamp, Shaun Orpen s role changes from director of corporate marketing to director of customer marketing. Microsoft says the changes are a ...
REVIEW: Marketing and advertising news in the week’s press
04 Jun 1999 | by JOHN OWEN
was management supervisor on Microsoft, will work with Forshaw until he departs at the end of June to pursue ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
