Nokia launches £80m global campaign for Lumia smartphones
26 Oct 2011 | by Sara Kimberley
based on Microsoft s Windows 7.5 operating system, dubbed Mango. Follow Sara Kimberley ...
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2012 CES offers a glimpse into the future for brands
19 Jan 2012
was in full force across Microsoft and Samsung. However, the little-known PrimeSense stole the show with its ... that will lead to greater content consumption via mobile. Don't count out Microsoft's Windows Mobile 7 ...
Iris pairs up with US media company Meredith Corporation
21 Oct 2011 | by Sara Kimberley
, Microsoft and Adidas. Ian Millner, global chief executive and co-founder at Iris, said: "This is going ...
All about ... Demand-side platforms
29 Sep 2011
and Microsoft is backing AppNexus, while Efficient Frontier has been a search management platform historically ... , Yahoo! owning Right Media and Microsoft owning Microsoft Exchange (formerly AdECN). 6. The future ...
Microsoft rolls out 'real-life' ad for Windows 7 PCs
19 Aug 2011 | by Sarah Shearman
Microsoft is rolling out the second phase of its multimillion-pound Windows 7 campaign today (19..., The Guardian and Metro, with online ads running until September. Leila Martine from Microsoft commented ... officer at Crispin Porter + Bogusky. In June, Microsoft unveiled an interactive ad platform ...
UEFA Champions League Final: Barca 3, Man United 1, ITV £8m
28 May 2011 | by Maisie McCabe and Loulla-Mae Eleftheriou-Smith
'. Xbox 'Gears of War 3 Trailer' The X Box game 'Gears of War 3' trailer, made by Microsoft, debuted ...
Close-Up: Do agencies 'get' branded content?
11 Feb 2011 | by Matt Williams
, or JWT London's "Art of Technology" spots for Microsoft's Bing. And in the age of austerity, online ...
Microsoft and C4 partner for TV ad break innovation
20 Dec 2010 | by Sara Kimberley
Microsoft is running a series of ad stings in conjunction with other brands on Channel 4 over...and Earl, Microsoft will run its own ads, but also point to other brand advertising, using stings ... , with an Orange app clearly visible. Paul Davies, director of marketing communications, Microsoft, said: "This ...
SeeSaw 'puts users in control' with Ad Selector
24 Nov 2010 | by Arif Durrani
of advertisers, including blue chip giants Microsoft, Coca-Cola, Heinz, Ikea, O2 and Sainsbury s, since ...
ITV to charge £250,000 for X Factor final ads
11 Nov 2010 | by Maisie McCabe
understood to be in talks with ITV about appearing include Microsoft, BSkyB, Pizza Hut and Hallmark. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
