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CLOSE-UP: GLOBAL BRIEF; MSNBC gets off to a bad start

26 Jul 1996 | by HOLLY MOORE

Holly Moore looks into the launch of Microsoft s and NBC s joint media venture...Holly Moore looks into the launch of Microsoft s and NBC s joint media venture Though the advertising promised that the revolution begins here , the US launch of the television and Internet joint media venture between NBC and Microsoft was met with mixed reviews last week. The MSNBC online ...

NEWS: Mediastar scoops Mitsubishi PC business

12 Jul 1996

already handle Intel on the computer processing side, and Microsoft on the software side, so Mitsubishi ...

NEWS: Microsoft to review co-ordination role on computer press

28 Jun 1996

Microsoft is planning to review the co-ordination role on certain pan European media in what may...Microsoft is planning to review the co-ordination role on certain pan European media in what may ... under the spotlight is the co-ordination of negotiations across all computer press. Microsoft ... and Mediapolis. Microsoft is considering the benefits of appointing one agency to handle centralised pan ...

NEWS: Mitsubishi PCs hunts shop for media task

14 Jun 1996 | by GORDON MACMILLAN

media such as national press and broadcast. Mediastar currently works on Microsoft and YMG has ...

NEWS: Microsoft launches global ad blitz

07 Jun 1996 | by EMMA HALL

Microsoft s new global campaign through Wieden and Kennedy breaks this week with a series of five...Microsoft s new global campaign through Wieden and Kennedy breaks this week with a series ... , the Internet and office work. The commercials show the actual Microsoft software products, as well ... campaign last year. Microsoft is hailed as the doer of donkey work in an execution, which darts ...

NEWS: JWT takes pounds 2m Sun Microsystems out of Rainey Kelly

05 Apr 1996

, after Andersen and Lembke s decision to resign the account after winning Microsoft in August ...

NEWS: Intel crowns a trio of Euro RSCG wins

22 Mar 1996 | by EMMA HALL

s presence on the West Coast. Microsoft, the computer software manufacturer and a major ...

BUSINESS PRESS: Computing

01 Mar 1996 | by STEVE SHIPSIDE

is highlighted. In the case of Windows 95, that point was forcefully made when Microsoft took ... , Madeline Thomas Crabb, Microsoft s corporate communications manager, comments. It s still a core part ... of Red, the PR agency for Compaq and Microsoft, asks. Very few have done it, Caterpillar shoes ...

INTEGRATED: INTEGRATED AUDIT; Euro RSCG avoids ‘integrated’ label, preferring to specialise

16 Feb 1996 | by ROBERT DWEK

Euro RSCG Wnek Gosper s most integrated business is its pounds 7m Microsoft task, as Robert Dwek...Euro RSCG Wnek Gosper s most integrated business is its pounds 7m Microsoft task, as Robert Dwek ... these techniques. Its most integrated account, Microsoft, was won by setting up a core team of above- and below ... won the very prestigious, pounds 7 million Microsoft account in 1994 (after Ogilvy and Mather ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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