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NBC and Dow Jones venture to establish global media force

12 Dec 1997 | by KAREN YATES

on the assets of NBC, including CNBC and the partnership with Microsoft, MSNBC, as well as Dow Jones s Wall ...

CIA Medianetwork to drop 30 small clients

28 Nov 1997 | by EMMA HALL

-quality service for its remaining portfolio of business, including accounts such as Daewoo, Shell, Microsoft ...

ASA clears Lee jeans work of offence

14 Nov 1997 | by JOHN TYLEE

that prevented perspiration. Meanwhile, Microsoft has been told to take greater care after a trade ad named ... -heading, 'Some companies we've taken action against.' Microsoft said it had begun legal proceedings against ...

THE INTERACTIVE QUESTIONNAIRE IN ASSOCIATION WITH ELECTRONIC TELEGRAPH: Invasive or persuasive: is push technology the most effective way to publicise your message on the Net?

14 Nov 1997 | by KEITH LUCAS, the European marketing com

on Microsoft s new desktop, with news and links to full stories on ET. This push publishing ... , it s churlish to argue against desktop ads when nearly every desktop is an ad for Microsoft. Our computer ...

PERSPECTIVE: HHCL, Sorrell and Bell could be the next dream team

31 Oct 1997 | by STEFANO HATFIELD

alliances today, from Microsoft and Apple to Carlton and Granada, that appeared inconceivable just five ...

REVIEW: Marketing and advertising news in the week’s press ..

03 Oct 1997 | by MAIRI CLARK

by one to thank them for attending a match. - General release The computer giant, Microsoft, has ... the word microsoft to describe the stretch Lycra fabric used in a bra and pants set. - The Sun ...

CAMPAIGN REPORT: EUROPEAN MEDIA - How to become a Euro media brand/Websites, conferences, supplements - brand extensions are set to become big business. Andy Fry focuses on the approaches of seven of Europe’s key international players

26 Sep 1997 | by ANDY FRY

performing companies such as Microsoft and Coca-Cola as well as data on the turnover and profits of cutting ...

INTERACTIVE: BEHIND THE HYPE/NEW-MEDIA PRODUCTION COMPANIES: Production companies ponder the value of ad agency links - Can the online production companies truly compete with traditional agencies? Richard Cook investigates

19 Sep 1997 | by RICHARD COOK

Clients Microsoft, BMW, Rover, Durex, Sony Europe Split 100% client Notes Outsources media buying ...

WHAT I REALLY LEARNED AT HARVARD: Agencies are criticised by their clients for a lack of broad business understanding. So what happened when a media man and an agency man travelled to Boston in pursuit of a much coveted Harvard MBA?

29 Aug 1997 | by MARK WNEK, executive creative director

. Business people from around the world, all of whom appeared at first to be a cross between Microsoft ...

GLOBAL BRIEF: Apple investment turns sour - Will Steve Jobs and Chiat Day be able to appease the faithful?

15 Aug 1997 | by RICHARD COOK

to the Microsoft-powered opposition. It was like Betamax versus VHS all over again, only this time Betamax ... with the huge strides made by Microsoft, left it in big trouble. Apple s founder, Steve Jobs ... . Normally, that s the sort of news that would have been welcomed, but not when the investor is Microsoft ...

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