CIA Medianetwork to drop 30 small clients
28 Nov 1997 | by EMMA HALL
-quality service for its remaining portfolio of business, including accounts such as Daewoo, Shell, Microsoft ...
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CAMPAIGN INTERACTIVE: BEHIND THE HYPE/INTERNET PRODUCTS - Net gizmos in danger of pushing users beyond endurance. Website users are prey to hype when it comes to Net add-ons. Simon Waldman unpicks myth from reality
12 Dec 1997 | by SIMON WALDMAN, the Guardian’s dep
and is best mates with Netscape, and Netscape s sworn rival, Microsoft, which has its own set of programming protocols, Active X, which Microsoft believes will ultimately do the same thing. The result is that you ... . CHANNELS The hype Microsoft s TV-like stations. Interactive, multimedia content only a click away ...
THE INTERACTIVE QUESTIONNAIRE IN ASSOCIATION WITH ELECTRONIC TELEGRAPH: Invasive or persuasive: is push technology the most effective way to publicise your message on the Net?
14 Nov 1997 | by KEITH LUCAS, the European marketing com
on Microsoft s new desktop, with news and links to full stories on ET. This push publishing ... , it s churlish to argue against desktop ads when nearly every desktop is an ad for Microsoft. Our computer ...
INTERACTIVE: BEHIND THE HYPE/US NEW-MEDIA SALES HOUSES: The US giants making moves on the UK’s new-media scene - Will the new-media outfits setting up over here help or hinder our local sales houses?
14 Nov 1997 | by RICHARD COOK
, such as ZDNet and c/net, and which has just been chosen by Microsoft to use on all its sites worldwide. Many ...
Campaign Report on Television: It sounds great but will Web TV ever take off? - Will the TV, with its vast household penetration, surpass the PC as the medium for the Internet?
07 Nov 1997 | by GORDON MACMILLAN
and the Microsoft-owned WebTV. Both are US companies, although NetChannel is working with NetProducts ... are in the thousands - but only just. Microsoft has no plans to launch WebTV in Europe in the near future. In the US, the Microsoft-owned WebTV, yet to launch in the UK, has sold around 150,000 boxes. WebTV ...
INTERACTIVE: CASE STUDY/ELLE CHANNEL - The Elle/Clinique joint venture that aims to tempt more women online/A push channel, tailored to the way women use the Net, could take new media further
17 Oct 1997 | by STEVE SHIPSIDE
will be revealed after the initial six-month test period. In the meantime, with Microsoft incorporating push ...
Carlsberg extends postcard facility to other Websites
03 Oct 1997 | by MAIRI CLARK
and the Microsoft Network. Cmail was initially created by Carlsberg s Web specialist agency, CHBi, as part ...
CAMPAIGN REPORT: EUROPEAN MEDIA - How to become a Euro media brand/Websites, conferences, supplements - brand extensions are set to become big business. Andy Fry focuses on the approaches of seven of Europe’s key international players
26 Sep 1997 | by ANDY FRY
performing companies such as Microsoft and Coca-Cola as well as data on the turnover and profits of cutting ...
INTERACTIVE: British Airways
19 Sep 1997 | by ALLAN MCCULLOCH, commercial director of
can cause irritation and sometimes the site begins to look like Microsoft desktop software ...
INTERACTIVE: BEHIND THE HYPE/NEW-MEDIA PRODUCTION COMPANIES: Production companies ponder the value of ad agency links - Can the online production companies truly compete with traditional agencies? Richard Cook investigates
19 Sep 1997 | by RICHARD COOK
Clients Microsoft, BMW, Rover, Durex, Sony Europe Split 100% client Notes Outsources media buying ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
