to remove filtersINTERACTIVE: British Airways
19 Sep 1997 | by ALLAN MCCULLOCH, commercial director of
can cause irritation and sometimes the site begins to look like Microsoft desktop software ...
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CAMPAIGN REPORT: EUROPEAN MEDIA - How to become a Euro media brand/Websites, conferences, supplements - brand extensions are set to become big business. Andy Fry focuses on the approaches of seven of Europe’s key international players
26 Sep 1997 | by ANDY FRY
performing companies such as Microsoft and Coca-Cola as well as data on the turnover and profits of cutting ...
INTERACTIVE: BEHIND THE HYPE/NEW-MEDIA PRODUCTION COMPANIES: Production companies ponder the value of ad agency links - Can the online production companies truly compete with traditional agencies? Richard Cook investigates
19 Sep 1997 | by RICHARD COOK
Clients Microsoft, BMW, Rover, Durex, Sony Europe Split 100% client Notes Outsources media buying ...
CAMPAIGN REPORT: CHOOSING AN AGENCY - The science of picking a Contract publisher. Today’s contract publishers have helped to blur the distinction between entertaining customers and selling to them, Richard Cook explains
12 Sep 1997 | by RICHARD COOK
is this more obvious than in the world of contract publishing. Global brands, ranging from Microsoft...is this more obvious than in the world of contract publishing. Global brands, ranging from Microsoft ... such as Microsoft, to take in a wider range of companies such as the Alliance and Leicester. It sees publishing ... borders. We publish the Microsoft magazine in 23 languages, including Turkish, Greek and Hebrew ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
