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CAMPAIGN DIRECT: REVIEW (IN ASSOCIATION WITH ROYAL MAIL)

18 Dec 1998 | by TERRY HUNT and RAY HOWARD, creative dir

. And then there s a product leaflet. Great envelope, though. Moving on to Microsoft s which side ... continues that intriguing dialectical theme. Haven t we seen that idea used for Microsoft before ... director: Mike Garcia MICROSOFT Brief: Launch Visual Studio 6.0 to developers Agency ...

MEDIA HEADLINER: Daily Mail’s top adman looks to reinvigorate Sunday paper - Mike Ironside is relishing his new role at the Mail on Sunday, Anna Griffiths says

18 Dec 1998 | by ANNA GRIFFITHS

- it s a bit like Microsoft Office, but not all the bits are used by all the family. Maybe there s more ...

CAMPAIGN INTERACTIVE: INTERNET ADWATCH - Consumers are becoming increasingly happy to use the net to buy goods and services, John Owen says

27 Nov 1998 | by JOHN OWEN

pounds 40 7 Microsoft Corp pounds 39 8 Ericsson ...

Havas buys into new-media shop Zinc

13 Nov 1998 | by GORDON MACMILLAN

with Microsoft, which is the agency s biggest client. It is responsible for developing the software giant ...

LIVE ISSUE/LANSDOWN CONQUEST: WPP injects lease of life into Lansdown Conquest - The under-used branch of WPP may now be allowed to prosper, John Tylee says

06 Nov 1998 | by JOHN TYLEE

is said to be the huge price O s dollars 500 million global account in May 1994. Compaq, Microsoft ...

CAMPAIGN INTERACTIVE: INTERNET ADWATCH - IT corporates continue to lead monthly adspend as IBM breaks the pounds 100,000 mark, Claire Cozens says

30 Oct 1998 | by CLAIRE COZENS

the pounds 100,000 monthly spend barrier, easily beating the record set by Microsoft which spent pounds 97,000 in June. Microsoft continued to spend heavily in July but the third ubiquitous top ... Microsoft pounds 94 3 Barclays pounds ...

CAMPAIGN REPORT ON NEW MEDIA: The Digital Effect - Digital has now arrived, but are agencies ready to seize upon its possibilities? Some are adapting with new structures, while others intend to rely on familiar models of working. By Richard Cook

30 Oct 1998 | by RICHARD COOK

important difference. It contained additional codes from Web TV, the Microsoft-owned interactivity pioneer ...

First USA signs $90 million ad deal with Microsoft

28 Oct 1998

- Microsoft has struck a five-year 90 million advertising deal with credit card issuer First USA...- Microsoft has struck a five-year 90 million advertising deal with credit card issuer First USA to advertise its cards across a number of Microsoft's Websites. The deal will see First USA advertise and sponsor sites including Hotmail, Carpoint, MSNBC and MSN Gaming Zone among others. ...

First USA signs $90 million ad deal with Microsoft

28 Oct 1998

- Microsoft has struck a five-year 90 million advertising deal with credit card issuer First USA...- Microsoft has struck a five-year 90 million advertising deal with credit card issuer First USA to advertise its cards across a number of Microsoft's Websites. The deal will see First USA advertise and sponsor sites including Hotmail, Carpoint, MSNBC and MSN Gaming Zone among others. ...

DIRECT NEWS: Grey Direct opens office to boost interactive credentials

02 Oct 1998 | by HARRIET GREEN

has Microsoft as a client, and has produced a website and campaign for its Visual Studio software ...

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