CAMPAIGN INTERACTIVE: INTERNET ADWATCH - Consumers are becoming increasingly happy to use the net to buy goods and services, John Owen says
27 Nov 1998 | by JOHN OWEN
pounds 40 7 Microsoft Corp pounds 39 8 Ericsson ...
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AOL-Netscape deal set to boost European net growth
27 Nov 1998 | by GORDON MACMILLAN
portal website. In Europe, the two companies present a credible challenge to Microsoft in both ... in the business sector. The third string to the deal - a tie-up with Microsoft s rival workstation ... s software as well as supply hardware and sign a marketing deal, a move that will create a powerful anti-Microsoft ...
CAMPAIGN INTERACTIVE: PROFILE/RUPERT MILES - Beeb’s smooth operator steers the web outfit through troubled waters. Rupert Miles has skilfully avoided difficulties. But is this winning streak set to falter? John Owen reports
27 Nov 1998 | by JOHN OWEN
change. But Miles is far from pessimistic. He s excited to be involved in trials of Microsoft ...
CAMPAIGN INTERACTIVE: INTERNET ADWATCH - IT corporates continue to lead monthly adspend as IBM breaks the pounds 100,000 mark, Claire Cozens says
30 Oct 1998 | by CLAIRE COZENS
the pounds 100,000 monthly spend barrier, easily beating the record set by Microsoft which spent pounds 97,000 in June. Microsoft continued to spend heavily in July but the third ubiquitous top ... Microsoft pounds 94 3 Barclays pounds ...
CAMPAIGN REPORT ON NEW MEDIA: The Digital Effect - Digital has now arrived, but are agencies ready to seize upon its possibilities? Some are adapting with new structures, while others intend to rely on familiar models of working. By Richard Cook
30 Oct 1998 | by RICHARD COOK
important difference. It contained additional codes from Web TV, the Microsoft-owned interactivity pioneer ...
INTERACTIVE FEATURE: PORTALS Web advertisings’ Holy Grail? - Portals are growing in both size and importance as they provide advertisers with the web’s most valued commodity: people. In a special focus, Gordon MacMillan predicts the future
02 Oct 1998 | by GORDON MACMILLAN
of acquisitions: Microsoft has bought Hotmail, the free e-mail company; Excite has paid dollars 35 million ... , however, is still what happens at Microsoft s portal, MSN. It has signed-up more than 60 content ... , the advertising sales director at Microsoft Online, believes that this best of approach is what users find ...
Campaign Report - European Media - EU rules around the corner - Stephen Groom examines the range of draft EU documents on telecoms and media which, once they have been finalised, will impact on the switch from analogue to digital TV, media ownership and c
25 Sep 1998 | by STEPHEN GROOM
, including Microsoft, using smart technology. With a fair wind, real progress will have been made here ...
CAMPAIGN INTERACTIVE: INTERNET ADWATCH - Microsoft and IBM take net adspend to new heights to make
04 Sep 1998 | by JOHN OWEN
Microsoft just pipped IBM to the top spot in Fletcher Research s table of the top spending online...Microsoft just pipped IBM to the top spot in Fletcher Research s table of the top spending ... * (pounds 000s) 1 Microsoft pounds 97 2 IBM ... * (pounds 000s) 1 Microsoft pounds 82 2 IBM ...
CAMPAIGN INTERACTIVE: BEHIND THE HYPE/THE INTERNET ADVERTISING BUREAU - What the online ad industry demands from its trade body. Its critics think the IAB is not doing enough to push the internet to advertisers. Gordon MacMillan reports
04 Sep 1998 | by GORDON MACMILLAN
, the media manager at Mediapolis who heads the team buying space for Microsoft and Intel online, says ...
COMPUTER REPORT: The Web Insiders - Four of the biggest online computer spenders discuss their strategy and offer insights into the potential of net advertising. By Robert Dwek
04 Sep 1998 | by ROBERT DWEK
, Pointcast, Microsoft, Pathfinder and CMPnet. He also reveals that the company is developing a series ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
