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Campaign Report - European Media - EU rules around the corner - Stephen Groom examines the range of draft EU documents on telecoms and media which, once they have been finalised, will impact on the switch from analogue to digital TV, media ownership and c

, including Microsoft, using smart technology. With a fair wind, real progress will have been made here ...

CAMPAIGN INTERACTIVE: INTERNET ADWATCH - Microsoft and IBM take net adspend to new heights to make

Microsoft just pipped IBM to the top spot in Fletcher Research s table of the top spending online...Microsoft just pipped IBM to the top spot in Fletcher Research s table of the top spending ... * (pounds 000s) 1 Microsoft pounds 97 2 IBM ... * (pounds 000s) 1 Microsoft pounds 82 2 IBM ...

COMPUTER REPORT: Selling PCs to the masses. With the increasing overspill of work into the home, the domestic PC market should be heading for a boom time, but first it must sort out its branding. By Steve Shipside

speak for themselves. Companies like Dell were getting just above 20 per cent recognition, Microsoft ... on the internet. A number of Japanese TV manufacturers have already licensed Microsoft s Windows CE operating system with that in mind. Microsoft itself has joined with NEC, Alcatel - the French telco ...

COMPUTER REPORT: Power of the Press - The specialist computer press is booming. But it is aware that, as well as competition from overseas, other media alternatives are becoming a viable option. The sector, Richard Cook argues, cannot afford to rest on it

and software companies. They - the likes of Microsoft and IBM - still represent more than half of total ... of the internet retail spend still lags behind the online budget of, say, IBM. Microsoft on its own would ...

COMPUTER REPORT: The Web Insiders - Four of the biggest online computer spenders discuss their strategy and offer insights into the potential of net advertising. By Robert Dwek

, Pointcast, Microsoft, Pathfinder and CMPnet. He also reveals that the company is developing a series ...

AKQA designs online banner ads for C&W

Cable s web commerce solutions to small and medium-sized businesses. They will run on sites such as the Financial Times, the Times, Electronic Telegraph, the Economist, the Microsoft Network, Hotmail and Yahoo!. The first of two initial executions encourages businesses to Build a shop that never ...

CLIENT OF THE WEEK: Could the iMac revive Apple? Alan Hely hopes a ’funky’ computer will help boost sales, Harriet Green says

, consumers and business have been moving away from Apple to lower-priced standard PCs running Microsoft ...

OPINION: MILLS ON BUSINESS

are sold in a consumer-like way - which, of course, they aren t. Now it seems that Microsoft ...

REVIEW: Marketing and advertising news in the week’s press

- consumer, business, corporate and international. - Marketing Week Microsoft is embarking on a major ...

INTERACTIVE: Will reluctant advertisers now follow the BT example and start to embrace the net? Report by John Owen - INTERNET ADWATCH

with March. The expenditure of Microsoft - in third place - would have been enough to make the computer ... ,000 3 Microsoft pounds 62,000 4 Legal General pounds 51,000 5 ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.