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Campaign Report - European Media - EU rules around the corner - Stephen Groom examines the range of draft EU documents on telecoms and media which, once they have been finalised, will impact on the switch from analogue to digital TV, media ownership and c

, including Microsoft, using smart technology. With a fair wind, real progress will have been made here ...

Major search engines join MSN

- Microsoft has announced another stage of development for its portal site, MSN.com, as AltaVista...- Microsoft has announced another stage of development for its portal site, MSN.com, as AltaVista, Infoseek, Lycos and Snap pay Microsoft a combined 60 million for a place alongside Microsoft s own search technology on its portal site. The agreement amounts to Microsoft s largest strategic partnership to date ...

Major search engines join MSN

- Microsoft has announced another stage of development for its portal site, MSN.com, as AltaVista...- Microsoft has announced another stage of development for its portal site, MSN.com, as AltaVista, Infoseek, Lycos and Snap pay Microsoft a combined 60 million for a place alongside Microsoft s own search technology on its portal site. The agreement amounts to Microsoft s largest strategic partnership to date ...

Wieden & Kennedy appoints new managing director in Amsterdam

- Wieden & Kennedy has named the global Microsoft account director at its Portland headquarters...- Wieden Buz Sawyer, who departed the agency in July to take up the position of managing director of Lowe s Microsoft business, Russell spent eight years working on the Nike account, most notably as global account director from 1993 to 1996. Russell began his career in 1978 at BBDO/West Los Angeles ...

Wieden & Kennedy appoints new managing director in Amsterdam

- Wieden & Kennedy has named the global Microsoft account director at its Portland headquarters...- Wieden Buz Sawyer, who departed the agency in July to take up the position of managing director of Lowe s Microsoft business, Russell spent eight years working on the Nike account, most notably as global account director from 1993 to 1996. Russell began his career in 1978 at BBDO/West Los Angeles ...

CAMPAIGN INTERACTIVE: INTERNET ADWATCH - Microsoft and IBM take net adspend to new heights to make

Microsoft just pipped IBM to the top spot in Fletcher Research s table of the top spending online...Microsoft just pipped IBM to the top spot in Fletcher Research s table of the top spending ... * (pounds 000s) 1 Microsoft pounds 97 2 IBM ... * (pounds 000s) 1 Microsoft pounds 82 2 IBM ...

COMPUTER REPORT: Selling PCs to the masses. With the increasing overspill of work into the home, the domestic PC market should be heading for a boom time, but first it must sort out its branding. By Steve Shipside

speak for themselves. Companies like Dell were getting just above 20 per cent recognition, Microsoft ... on the internet. A number of Japanese TV manufacturers have already licensed Microsoft s Windows CE operating system with that in mind. Microsoft itself has joined with NEC, Alcatel - the French telco ...

CAMPAIGN INTERACTIVE: BEHIND THE HYPE/THE INTERNET ADVERTISING BUREAU - What the online ad industry demands from its trade body. Its critics think the IAB is not doing enough to push the internet to advertisers. Gordon MacMillan reports

, the media manager at Mediapolis who heads the team buying space for Microsoft and Intel online, says ...

COMPUTER REPORT: Power of the Press - The specialist computer press is booming. But it is aware that, as well as competition from overseas, other media alternatives are becoming a viable option. The sector, Richard Cook argues, cannot afford to rest on it

and software companies. They - the likes of Microsoft and IBM - still represent more than half of total ... of the internet retail spend still lags behind the online budget of, say, IBM. Microsoft on its own would ...

COMPUTER REPORT: The Web Insiders - Four of the biggest online computer spenders discuss their strategy and offer insights into the potential of net advertising. By Robert Dwek

, Pointcast, Microsoft, Pathfinder and CMPnet. He also reveals that the company is developing a series ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.