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DIRECT MARKETING: TOP OF THE DM WORLD - Willott Kingston Smith’s league table of direct marketing agencies provides an insight into the globalisation of DM. Eleanor Trickett investigates

08 Oct 1999 | by ELEANOR TRICKETT

, Microsoft: it looks like a global client because various Havas agencies have Microsoft on the books ...

HOTLINE

26 Feb 1999 | by KAREN YATES

Microsoft has lined up a number of agencies to pitch for a pan-European, Middle Eastern...Microsoft has lined up a number of agencies to pitch for a pan-European, Middle Eastern and African campaign, designed to create a more consistent image for the software manufacturer. The UK ... for the business, which will mark the first time Microsoft has embarked upon an international campaign ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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