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OPINION: MILLS ON ... FLYING WITH GEESE

Microsoft, but it applies equally well to banks, media companies, telecoms operators, retailers and ...

OPINION: MILLS ON ... EMOTIONAL-BLACKMAIL MARKETING

is sponsored by Microsoft (you didn t know? Check the discreet on-screen credit) has been dispelled. As cause...is sponsored by Microsoft (you didn t know? Check the discreet on-screen credit) has been dispelled ... to change my perceptions of Microsoft -which, of course, is half the point. The same, alas, cannot ...

PICK OF THE WEEK

Caroline Marshall picks the Microsoft-sponsored NSPCC advertising campaign from Saatchi Every...Caroline Marshall picks the Microsoft-sponsored NSPCC advertising campaign from Saatchi Every agency wants to raise its profile by being associated with good works, but few do it as well as this. Its power comes from a twist on the familiar and the comforting but not, for once, from images ...

HOTLINE

Microsoft has lined up a number of agencies to pitch for a pan-European, Middle Eastern...Microsoft has lined up a number of agencies to pitch for a pan-European, Middle Eastern and African campaign, designed to create a more consistent image for the software manufacturer. The UK ... for the business, which will mark the first time Microsoft has embarked upon an international campaign ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.