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Psion awards Euro account to Spirit on short-term contract

Microsoft in September this year. Media planning and buying are handled on a country-by-country basis ...

McCanns lands Euro Microsoft campaign

McCann-Erickson has picked up its first business for Microsoft in Europe with a dollars 50 million...McCann-Erickson has picked up its first business for Microsoft in Europe with a dollars 50 ... be used by the business community. However, the appointment does not affect any of Microsoft s local agencies, which include Euro RSCG Wnek Gosper in the UK. Richard Lindh, Microsoft ...

BRIEFS

York. Microsoft is selling advertising space in the error messages that appear in Windows ...

REVIEW

licence fee for its digital services. The Guardian Microsoft is developing a games console ...

Wieden & Kennedy ousted from Microsoft by McCanns

Wieden s five-year relationship with Microsoft is at an end after the software giant consolidated...Wieden s five-year relationship with Microsoft is at an end after the software giant consolidated all its business into the San Francisco office of McCann-Erickson this week. The move ... task of launching Microsoft s next major software upgrade, Windows 2000. This left Wieden ...

Microsoft appoints McCann Worldwide to Windows account

Microsoft has chosen McCann-Erickson Worldwide to handle the advertising for its flagship Windows...Microsoft has chosen McCann-Erickson Worldwide to handle the advertising for its flagship ... for Windows is expected to be boosted later this year as Microsoft gears up for the launch of Windows 2000 ... specialist, Anderson s San Francisco office with McCann s to create a single Microsoft team on the West ...

CAMPAIGN INTERNATIONAL: ISSUE PAY-TV - Next century’s pay-TV giants are born/The media landscape has been transformed by a string of global mega-deals, Alasdair Reid writes

We now know why Mark Booth, the chief executive of BSkyB, wanted to join Microsoft. And we also...We now know why Mark Booth, the chief executive of BSkyB, wanted to join Microsoft. And we also ... ) at the start of May involving AT s biggest telecoms companies, and Microsoft, the world s largest software ... million homes. Microsoft pays dollars 5 billion for a 3 per cent stake in AT s 29.9 per cent stake ...

Wieden’s hold on Microsoft under threat from McCanns

Wieden s hold on one of its key international accounts, Microsoft, is under threat in the US...Wieden s hold on one of its key international accounts, Microsoft, is under threat in the US ... McCann network to handle Windows and the rest of Microsoft s image advertising globally. Sources suggest that Microsoft has been growing increasingly frustrated with Wieden over the past 18 months ...

PERSPECTIVE: Microsoft alliance with AT&T signals potential of cable

elicited knee-jerk predictions of satellite TV s supremacy, Microsoft struck back with a deal that turned...elicited knee-jerk predictions of satellite TV s supremacy, Microsoft struck back with a deal that turned ... . From this side of the Atlantic, the enormity of Microsoft s deal with the telecoms giant, AT s third ... will be interactivity - and that s one area where technology is key. Microsoft has been developing software ...

Euro RSCG secures pounds 5m Microsoft task to co-ordinate ads

Microsoft has appointed Euro RSCG Wnek Gosper to co-ordinate its advertising across Europe, Africa...Microsoft has appointed Euro RSCG Wnek Gosper to co-ordinate its advertising across Europe ... and Publicis Technology also pitched. Microsoft has historically used separate agencies across Europe ... of confidence from Microsoft. Its marketing skills are second to none and it is great to be chosen as its ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.