19 Nov 1999
| by FRANCESCA NEWLAND
Microsoft in September this year.
Media planning and buying are handled on a country-by-country basis ...
08 Oct 1999
| by LISA CAMPBELL
McCann-Erickson has picked up its first business for Microsoft in
Europe with a dollars 50 million...McCann-Erickson has picked up its first business for Microsoft in
Europe with a dollars 50 ...
be used by the business community.
However, the appointment does not affect any of Microsoft s local
agencies, which include Euro RSCG Wnek Gosper in the UK.
Richard Lindh, Microsoft ...
20 Sep 1999
| by COLIN GRIMSHAW
York.
Microsoft is selling advertising space in the error messages that appear
in Windows ...
17 Sep 1999
| by CLAIRE BEALE
licence fee for its digital services. The Guardian
Microsoft is developing a games console ...
25 Jun 1999
| by GORDON MACMILLAN
Wieden s five-year relationship with Microsoft is at an
end after the software giant consolidated...Wieden s five-year relationship with Microsoft is at an
end after the software giant consolidated all its business into the San
Francisco office of McCann-Erickson this week.
The move ...
task of launching Microsoft s
next major software upgrade, Windows 2000. This left Wieden ...
04 Jun 1999
| by JOHN OWEN
Microsoft has chosen McCann-Erickson Worldwide to handle the
advertising for its flagship Windows...Microsoft has chosen McCann-Erickson Worldwide to handle the
advertising for its flagship ...
for Windows is expected to be boosted later this year as
Microsoft gears up for the launch of Windows 2000 ...
specialist, Anderson s San Francisco office with McCann s to
create a single Microsoft team on the West ...
04 Jun 1999
| by ALASDAIR REID
We now know why Mark Booth, the chief executive of BSkyB, wanted to
join Microsoft. And we also...We now know why Mark Booth, the chief executive of BSkyB, wanted to
join Microsoft. And we also ...
) at the start of May
involving AT s biggest telecoms companies, and
Microsoft, the world s largest software ...
million homes.
Microsoft pays dollars 5 billion for a 3 per cent stake in AT s 29.9 per cent stake ...
14 May 1999
| by JOHN OWEN
Wieden s hold on one of its key international accounts,
Microsoft, is under threat in the US...Wieden s hold on one of its key international accounts,
Microsoft, is under threat in the US ...
McCann network to handle Windows and the rest of
Microsoft s image advertising globally.
Sources suggest that Microsoft has been growing increasingly frustrated
with Wieden over the past 18 months ...
14 May 1999
| by CLAIRE BEALE
elicited knee-jerk predictions of
satellite TV s supremacy, Microsoft struck back with a deal that turned...elicited knee-jerk predictions of
satellite TV s supremacy, Microsoft struck back with a deal that turned ...
.
From this side of the Atlantic, the enormity of Microsoft s deal with
the telecoms giant, AT s third ...
will be
interactivity - and that s one area where technology is key.
Microsoft has been developing software ...
23 Apr 1999
| by CLAIRE COZENS
Microsoft has appointed Euro RSCG Wnek Gosper to co-ordinate its
advertising across Europe, Africa...Microsoft has appointed Euro RSCG Wnek Gosper to co-ordinate its
advertising across Europe ...
and Publicis Technology also pitched.
Microsoft has historically used separate agencies across Europe ...
of confidence from Microsoft. Its
marketing skills are second to none and it is great to be chosen as its ...