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REVIEW: Marketing and advertising news in the week's press

in Europe. Microsoft s X-box console, which is up for pitch, is due to be released next autumn. - Marketing...Nintendo of Europe is looking to appoint an agency for the UK launch of its next-generation console, Gamecube, set to take place next year. Leagas Delaney currently handles advertising for the Nintendo brand in Europe. Microsoft s X-box console, which is up for pitch, is due to be released next ...

CLOSE-UP: NEWSMAKER/SEGA - 'Creative differences' cited as BBH and Sega split. Sega is still playing a game of catch up in the consoles market, Jeremy White says

worse time, with the new-born PS2 flexing its muscles and Microsoft s X-box on the horizon ... for Microsoft s rival console? If they got it, it would, the spokesperson admits. Guy Moore, a ...

BBH in X-box pitch

named as one of four agencies contesting Microsoft s rival X-box account....- Bartle Bogle Hegarty, which is set to part company with Sega at the end of the month, has been named as one of four agencies contesting Microsoft s rival X-box account. Microsoft chiefs saw pitches from BBH, Abbott Mead Vickers BBDO, Lowe Lintas BBH s decision to end its relationship with Sega ...

BBH in X-box pitch

named as one of four agencies contesting Microsoft s rival X-box account....- Bartle Bogle Hegarty, which is set to part company with Sega at the end of the month, has been named as one of four agencies contesting Microsoft s rival X-box account. Microsoft chiefs saw pitches from BBH, Abbott Mead Vickers BBDO, Lowe Lintas BBH s decision to end its relationship with Sega ...

BBH parts with Sega to pursue X-box account

for Microsoft s rival X-box account....for Microsoft s rival X-box account. The contract between BBH and the computer games giant expires ... will leave BBH free to contest the assignment to launch Microsoft s first venture into the games market ... to include mobile phones and other handheld devices. It is understood that Microsoft approached BBH about ...

Sega splits with BBH

for Microsoft s rival X-box account....to pitch for Microsoft s rival X-box account. The contract between BBH and the computer games giant ... . The divorce would leave BBH free to contest the assignment to launch Microsoft s first venture into the games ... business to include mobile phones and other hand-held devices. It is understood that Microsoft ...

Sega splits with BBH

for Microsoft s rival X-box account....to pitch for Microsoft s rival X-box account. The contract between BBH and the computer games giant ... . The divorce would leave BBH free to contest the assignment to launch Microsoft s first venture into the games ... business to include mobile phones and other hand-held devices. It is understood that Microsoft ...

Cavers replaces Boyter at Dialog

including Audi, Microsoft and Nationwide. In 1988 he was a founding partner of Limbo, the direct ...

CAMPAIGN REPORT ON TOP EUROPEAN NEWSPAPERS: Paper news - Despite the gloomy prospects predicted for newspapers with the advent of the internet, the printed medium is going strong in Europe. Robert Gray reports

their advertising revenues dwindle. Several years ago, Microsoft s founder Bill Gates went so far ... the outlook is much rosier. And it is Microsoft rather then the newspaper industry that appears to be facing ...

REVIEW: Marketing and advertising news in the week's press

of the new Microsoft Xbox games console. - General release....The brand consultancy Happy Dog Group has won the account for the global brand positioning of the new Microsoft Xbox games console. - General release. ...

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