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REVIEW: Marketing and advertising news in the week's press

in Europe. Microsoft s X-box console, which is up for pitch, is due to be released next autumn. - Marketing...Nintendo of Europe is looking to appoint an agency for the UK launch of its next-generation console, Gamecube, set to take place next year. Leagas Delaney currently handles advertising for the Nintendo brand in Europe. Microsoft s X-box console, which is up for pitch, is due to be released next ...

CLOSE-UP: NEWSMAKER/SEGA - 'Creative differences' cited as BBH and Sega split. Sega is still playing a game of catch up in the consoles market, Jeremy White says

worse time, with the new-born PS2 flexing its muscles and Microsoft s X-box on the horizon ... for Microsoft s rival console? If they got it, it would, the spokesperson admits. Guy Moore, a ...

BBH parts with Sega to pursue X-box account

for Microsoft s rival X-box account....for Microsoft s rival X-box account. The contract between BBH and the computer games giant expires ... will leave BBH free to contest the assignment to launch Microsoft s first venture into the games market ... to include mobile phones and other handheld devices. It is understood that Microsoft approached BBH about ...

Cavers replaces Boyter at Dialog

including Audi, Microsoft and Nationwide. In 1988 he was a founding partner of Limbo, the direct ...

REVIEW: Marketing and advertising news in the week's press

of the new Microsoft Xbox games console. - General release....The brand consultancy Happy Dog Group has won the account for the global brand positioning of the new Microsoft Xbox games console. - General release. ...

REVIEW: Marketing and advertising news in the week's press

of the new Microsoft Xbox games console. - General release....The brand consultancy Happy Dog Group has won the account for the global brand positioning of the new Microsoft Xbox games console. - General release. ...

CAMPAIGN-I: Briefs

chart, followed by Intel, Microsoft and Nokia in second, third and fourth places respectively, according...Technology brands are still the best performers on the internet with IBM topping the cyber brand chart, followed by Intel, Microsoft and Nokia in second, third and fourth places respectively, according to a survey by the e-strategists BrandNet. Disney is the highest scoring FMCG brand while Mercedes ...

Lynch directs PlayStation 2 epic

of appealing to the experience of gamers . As PS2 limbers up against Microsoft s X box and Sega s Dreamcast ...

MEDIA HEADLINER: Man with the Midas touch has big plans for L90's UK launch - Bill Apfelbaum is bringing his winning formula to web ad sales, Ian Darby writes

client list including Mars, Microsoft and Procter & Gamble. Apfelbaum acts as the equivalent of a ...

NEW MEDIA: DESIGN AND CREATIVE - Branding the online shops. Are new-media agencies succeeding in establishing distinct brands? James Curtis asks the top five independents to choose the London building that best sums up their ethos

built a name for itself working for such blue-chip companies as Virgin Atlantic, Vodafone and Microsoft ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.