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NEW MEDIA: DESIGN AND CREATIVE - Branding the online shops. Are new-media agencies succeeding in establishing distinct brands? James Curtis asks the top five independents to choose the London building that best sums up their ethos

built a name for itself working for such blue-chip companies as Virgin Atlantic, Vodafone and Microsoft ...

CAMPAIGN REPORT ON WORLDWIDE ADVERTISING: The biggest global brands - Building a global brand requires more than just producing a great product. To have an impact internationally, companies need to be in the market at the right time. Karen Yates reports o

software brand become more famous than Microsoft. The time of the non-American global brand, he feels ...

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of the company or product that they are looking for. The service, in which Microsoft has a 20 per cent stake ...

Client Roundup

. - Marketing Week Microsoft.com, the software giant s corporate website, overtook Freeserve as the most visited website in the UK in February. Microsoft had a 31.9 per cent reach among web users ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.