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HOTLINE

20 Oct 2000

Naomi Klein, the author of No Logo, hit out at the global branding campaigns of Microsoft, Nike...Naomi Klein, the author of No Logo, hit out at the global branding campaigns of Microsoft, Nike and Starbucks this week on Channel 4 News. Klein accused them of creating a spiritual mythology around their corporations but not honouring their promises. ...

DIARY: EVENING OUT AT ... BOOBNIGHT - Claire Sames is caught in a web of drunken schmoozing

14 Aug 2000

. It turns out that Cheryl East, who works in recruitment sales at Microsoft Networks, is pitching to her ...

CLIENT ROUNDUP

24 Jul 2000 | by CLAIRE SAMES

and Microsoft is hot on its heels. The brand suffered a contamination scandal and senior management changes ...

REVIEW: Marketing and advertising news in the week’s press

21 Jul 2000 | by JENNY WATTS

by Interbrand. It is now just dollars 2.3 billion ahead of Microsoft. General release Brann ...

PERSPECTIVE: Throwing money at good causes won’t bolster your image

23 Jun 2000 | by JOHN TYLEE

. They ll be plenty of forced fits. Indeed, they ve already happened. Microsoft s sponsorship of the NSPCC ...

CAMPAIGN REPORT ON WORLDWIDE ADVERTISING: The biggest global brands - Building a global brand requires more than just producing a great product. To have an impact internationally, companies need to be in the market at the right time. Karen Yates reports o

09 Jun 2000 | by KAREN YATES

software brand become more famous than Microsoft. The time of the non-American global brand, he feels ...

HOTLINE

12 May 2000 | by ELEANOR TRICKETT

. World Online, the pan-European internet service provider, has named the high-profile Microsoft ...

CAMPAIGN REPORT ON NEW MEDIA: New media agency profiles - Many of the new-media companies listed here are barely a couple of years old and are already doing well; others have a heritage that stems from traditional creative agencies that have moved with th

12 May 2000 | by ROBERT GRAY

with IT providers. It has developed its own software with the help of its client Microsoft. As a ... 120 Clients: BMW, Orange, Nike, Sainsbury s, Microsoft. HARD REALITY Acquired ... year have included Centrica (British Gas), Nintendo s Pokemon, Prudential, Microsoft and Somerfield ...

CLIENT ROUNDUP

02 May 2000 | by COLIN GRIMSHAW

sponsored by Cartoon Network. - Marketing Week Microsoft is restructuring its marketing ... Microsoft as a caring and accessible company. As part of the revamp, Shaun Orpen s role changes from director of corporate marketing to director of customer marketing. Microsoft says the changes are a ...

Client Roundup

10 Apr 2000 | by JONAH BLOOM

. - Marketing Week Microsoft.com, the software giant s corporate website, overtook Freeserve as the most visited website in the UK in February. Microsoft had a 31.9 per cent reach among web users ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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