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REVIEW: Marketing and advertising news in the week's press

of the new Microsoft Xbox games console. - General release....The brand consultancy Happy Dog Group has won the account for the global brand positioning of the new Microsoft Xbox games console. - General release. ...

REVIEW: Marketing and advertising news in the week's press

of the new Microsoft Xbox games console. - General release....The brand consultancy Happy Dog Group has won the account for the global brand positioning of the new Microsoft Xbox games console. - General release. ...

NEW MEDIA: DESIGN AND CREATIVE - Branding the online shops. Are new-media agencies succeeding in establishing distinct brands? James Curtis asks the top five independents to choose the London building that best sums up their ethos

built a name for itself working for such blue-chip companies as Virgin Atlantic, Vodafone and Microsoft ...

MEDIA: HEADLINER - The publishing world's quiet achiever nets Microsoft deal. Chris Anderson

international magazine launch the world has ever seen. The Future Network's deal to publish Microsoft ... , was valued at pounds 578 million. For Anderson, though, the Microsoft agreement is the big one. 'I don ... to persuade Microsoft to award a global franchise for the new publication. 'The original request was just ...

MEDIA: HEADLINER - The publishing world's quiet achiever nets Microsoft deal. Chris Anderson

international magazine launch the world has ever seen. The Future Network's deal to publish Microsoft ... , was valued at pounds 578 million. For Anderson, though, the Microsoft agreement is the big one. 'I don ... to persuade Microsoft to award a global franchise for the new publication. 'The original request was just ...

HOTLINE

Naomi Klein, the author of No Logo, hit out at the global branding campaigns of Microsoft, Nike...Naomi Klein, the author of No Logo, hit out at the global branding campaigns of Microsoft, Nike and Starbucks this week on Channel 4 News. Klein accused them of creating a spiritual mythology around their corporations but not honouring their promises. ...

CAMPAIGN-I: Briefs

The development and online publishing arm of Gameplay is to develop games for X-box, Microsoft...The development and online publishing arm of Gameplay is to develop games for X-box, Microsoft's new future-generation games console due for launch next year. Gameplay Studios will develop original games for the brand. ...

CAMPAIGN-I: Briefs

The development and online publishing arm of Gameplay is to develop games for X-box, Microsoft...The development and online publishing arm of Gameplay is to develop games for X-box, Microsoft's new future-generation games console due for launch next year. Gameplay Studios will develop original games for the brand. ...

Circus hires Campaign Palace chief Bryant

s clients, including Microsoft, the Environment Agency, the BBC and Scottish Courage. The Campaign ...

MOVERS

Mackenzie joins from WWAV Rapp Collins to become account director for Microsoft. Sarah MacMillan joins ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.