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REVIEW: Marketing and advertising news in the week's press

of the new Microsoft Xbox games console. - General release....The brand consultancy Happy Dog Group has won the account for the global brand positioning of the new Microsoft Xbox games console. - General release. ...

REVIEW: Marketing and advertising news in the week's press

of the new Microsoft Xbox games console. - General release....The brand consultancy Happy Dog Group has won the account for the global brand positioning of the new Microsoft Xbox games console. - General release. ...

MEDIA HEADLINER: Man with the Midas touch has big plans for L90's UK launch - Bill Apfelbaum is bringing his winning formula to web ad sales, Ian Darby writes

client list including Mars, Microsoft and Procter & Gamble. Apfelbaum acts as the equivalent of a ...

NEW MEDIA: DESIGN AND CREATIVE - Branding the online shops. Are new-media agencies succeeding in establishing distinct brands? James Curtis asks the top five independents to choose the London building that best sums up their ethos

built a name for itself working for such blue-chip companies as Virgin Atlantic, Vodafone and Microsoft ...

MEDIA: HEADLINER - The publishing world's quiet achiever nets Microsoft deal. Chris Anderson

international magazine launch the world has ever seen. The Future Network's deal to publish Microsoft ... , was valued at pounds 578 million. For Anderson, though, the Microsoft agreement is the big one. 'I don ... to persuade Microsoft to award a global franchise for the new publication. 'The original request was just ...

MEDIA: HEADLINER - The publishing world's quiet achiever nets Microsoft deal. Chris Anderson

international magazine launch the world has ever seen. The Future Network's deal to publish Microsoft ... , was valued at pounds 578 million. For Anderson, though, the Microsoft agreement is the big one. 'I don ... to persuade Microsoft to award a global franchise for the new publication. 'The original request was just ...

HOTLINE

Microsoft has launched its largest consumer marketing campaign as it aims to build the internet...Microsoft has launched its largest consumer marketing campaign as it aims to build the internet service and content provider MSN into a global brand. The pounds 150 million ad push, through McCann-Erickson, aims to appeal to occasional internet users who are jaded by their experiences online. Euro RSCG Wnek ...

HOTLINE

Microsoft has launched its largest consumer marketing campaign as it aims to build the internet...Microsoft has launched its largest consumer marketing campaign as it aims to build the internet service and content provider MSN into a global brand. The pounds 150 million ad push, through McCann-Erickson, aims to appeal to occasional internet users who are jaded by their experiences online. Euro RSCG Wnek ...

Five interactive agencies merge to form Wirestone

's include Hewlett-Packard, Microsoft, Sony and WebTV. The new company will be headed by Chris Running ...

Five interactive agencies merge to form Wirestone

's include Hewlett-Packard, Microsoft, Sony and WebTV. The new company will be headed by Chris Running ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.