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REVIEW: Marketing and advertising news in the week’s press

by Interbrand. It is now just dollars 2.3 billion ahead of Microsoft. General release Brann ...

Day takes on group account director role at Optimedia

Optimedia has promoted its British Airways account manager Rob Day to group account director. Day, 33, joined the agency from CIA Medianetwork where he was a group head working on DHL, Butlins, Norvartis, the Wrigley Company and Microsoft. He kicked off his career at Frontline Media ...

CAMPAIGN REPORT ON WORLDWIDE ADVERTISING: Brazil, Brazil - It’s a country with a population of 160 million, it has a booming TV industry and an adspend representing more than half of the Latin American market, making its media a force to be reckon

says. Star Media, UP, Terror, AOL and Microsoft have all tapped into the market, but with local ...

HOTLINE

of the company or product that they are looking for. The service, in which Microsoft has a 20 per cent stake ...

CAMPAIGN REPORT ON NEW MEDIA: New media agency profiles - Many of the new-media companies listed here are barely a couple of years old and are already doing well; others have a heritage that stems from traditional creative agencies that have moved with th

with IT providers. It has developed its own software with the help of its client Microsoft. As a ... 120 Clients: BMW, Orange, Nike, Sainsbury s, Microsoft. HARD REALITY Acquired ... year have included Centrica (British Gas), Nintendo s Pokemon, Prudential, Microsoft and Somerfield ...

ASIA: A POT OF INTERNET GOLD - South-east Asia may not have been the first region online, but it’s making up for lost time as the main players become more sophisticated. Alexandra Harney reports

Dreamcast games console and Microsoft is believed to be working on a similar project. The way ... by Richard Li, son of tycoon Li Ka-shing. Microsoft is also likely be a player in the region ...

CAMPAIGN REPORT ON GERMANY: Net winners - Major companies are refusing to be deterred by consumer reluctance to embrace e-commerce Now even the government is taking radical steps to bolster Germany’s presence on the internet. Tracey Taylor reports

,490 28% 4 Microsoft Software supplier 1,436 27% 5 Lycos ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.