to remove filtersClose-Up: Perspective - Adland must look to new markets in merger-mania era
28 Jan 2000 | by STEFANO HATFIELD
multi-national drivers of agency expansion. Microsoft, IBM, Intel, Philips and MCI Worldcom ...
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Close-Up: Client of the week - IT client creates animal magic/Microsoft’s Neil Thompson
28 Jan 2000 | by JENNY WATTS
Thompson, relationship marketing group manager for Microsoft, and speaking to him you get the impression...Thompson, relationship marketing group manager for Microsoft, and speaking to him you get the impression he s not short of the old grey matter himself. With Microsoft s communications under his charge ... as acknowledging that the technology market is moving at an exponential rate, the campaign shows that Microsoft ...
Interactive TV: One Ad, Many Formats - Diverse technology may diminish the appeal of interactive TV, Jim Davies says
28 Jan 2000 | by JIM DAVIES
. The similarity doesn t stop there. Bruce Lynn, the network solutions group manager of Microsoft Web TV ...
The Kings Of Madison Avenue: Bob Schmetterer - Stefano Hatfield talks to the New Yorker behind Euro RSCG’s meteoric rise as a network
28 Jan 2000 | by STEFANO HATFIELD
, Microsoft, Nasdaq, and Philips head the tech list; LVMH is the luxury client; while Bristol-Myers Squibb ...
RBI display unit lures blue chips
24 Jan 2000 | by LEXIE GODDARD
quadrupled its ad revenue in four years, pulling in clients such as Microsoft and Royal Bank of Scotland ...
Microsoft ads use animal attributes
21 Jan 2000 | by LISA CAMPBELL
Microsoft is launching an eye-catching print campaign featuring half-man, half-beast characters...Microsoft is launching an eye-catching print campaign featuring half-man, half-beast characters ... and visually compelling way. Other executions include a catwoman to highlight how Microsoft can make companies more agile, and a bull-like man to illustrate how Microsoft products can strengthen ...
Perspective: Media regulations need review in the global deal frenzy
21 Jan 2000 | by STEFANO HATFIELD
by Microsoft or Yahoo!. While Yahoo! s Martina King will become one of the most-lunched women in Britain ... , there s Microsoft at dollars 575 billion or Yahoo! at dollars 107 billion. Alliances are likely ...
Business 2.0 in hunt for ad staff
10 Jan 2000 | by COLIN GRIMSHAW
will be generated from advertising. IT advertisers such as IBM and Microsoft will be targeted, as will dot ...
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- Assistant General Manager, Sales & Business Development (Sweater) Michael Page International , Shenzhen
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
