CAMPAIGN-I: Media Contacts signs up to iDEA initiative
04 May 2001
clients including Orange and Microsoft, is the first agency to endorse the idea. An interactive TV ad ...
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MEDIA: SKY SPORTS - AN EXPERT'S VIEW. Brett Gosper found Sky Sports' interactive Lions coverage left him unimpressed and distant
13 Jul 2001 | by BRETT GOSPER, the chief executive of Euro RSCG Wnek Gosper
centre-block ad: pounds 15,000 Advertisers included: Zurich Financial Services, Mercedes, Microsoft ...
I-RECALL: Spotlight On - Interactive digital TV. Will games spearhead the next generation of interactive TV ads? Gaming channel PlayJam's high ratings are a wake-up call. Alasdair Reid reports
20 Apr 2001 | by ALASDAIR REID
at the vision Microsoft has in this field (the software giant is working on technologies to facilitate ...
CAMPAIGN REPORT ON TOP 300 AGENCIES: Top UK agencies profiles (1 of 2)
23 Feb 2001
new business from existing clients including National Savings and Microsoft. It lost Express ...
CAMPAIGN REPORT ON TOP 300 AGENCIES: Top UK agencies profiles (1 of 2)
23 Feb 2001
new business from existing clients including National Savings and Microsoft. It lost Express ...
Future names axed magazines
19 Feb 2001
to the Xbox, Microsoft's forthcoming video game console. In France five magazines will close ...
Future names axed magazines
19 Feb 2001
to the Xbox, Microsoft's forthcoming video game console. In France five magazines will close ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
