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Craik Jones to open digital unit with former Arawak staff

's. Arawak's own portfolio includes Microsoft, the British Heart Foundation, and Paramount Comedy Channel ...

AKQA creates Flash banner ads to push Microsoft's 'agility'

The digital agency AKQA has created a series of interactive online Flash banner ads for Microsoft...and employees together through Microsoft .NET software. Referencing the current one degree of separation TV ads ... and IT sites including FT.com and Bloomberg.co.uk. Steve White, the group marketing manager of Microsoft UK ... campaign. Ajaz Ahmed, the chairman of AKQA, said: This is an innovative campaign for Microsoft. We know ...

MAKING MOBILE MARKETING WORK: The pioneers of mobile marketing - There is an enormous amount of potential within mobile marketing. Below are five big-name advertisers and their ideas on how to make the best use of the medium

Microsoft gained two firsts with its SMS campaign through 12snap. The software company was the first to use ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.