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MAKING MOBILE MARKETING WORK: The pioneers of mobile marketing - There is an enormous amount of potential within mobile marketing. Below are five big-name advertisers and their ideas on how to make the best use of the medium

Microsoft gained two firsts with its SMS campaign through 12snap. The software company was the first to use ...

REVIEW: The ITC investigating more than 20 complaints

for Microsoft's Xbox console. In champagne , by Bartle Bogle Hegarty, a woman gives birth to a baby which flies

McCann beats two to £25m global AMD task

the strengths around the world. McCann already handles the international Microsoft account, which is also run ...

BBH unveils European Xbox work

, the new games console from Microsoft.

TOP 300 AGENCIES: Top new-media agencies

picked up some impressive accounts during the year including Cable 7 million Microsoft business to Universal McCann, Media Contacts held on to Microsoft and MSN's online business. Media Contacts ... for Microsoft, Thomson and Orange, as well as trying to win more substantial accounts and raising its profile ...

TOP 300 AGENCIES: Top UK Agencies Profiles. (Part 2 of 2)

of that was accounted for by massive international success on Coca-Cola, Siemens and Microsoft. The agency lost MTV ...

TOP 300 AGENCIES: Top Media Agency Profiles - 2001 was a difficult year for many media agencies, a trend bucked notably by MediaCom and by Starcom Motive, which was Campaign's Media Agency of the Year

, Microsoft, Virgin, United International Pictures and Freixenet. The agency hired Tim Scott Hunter ...

BBH kicks off Xbox campaign with viral work

Xbox, the new video game system from Microsoft, has launched a viral ad and announced details of its European marketing strategy to take on Sony's PlayStation. The 50 million pan-European above-the-line advertising through Bartle Bogle Hegarty will be supported by below-the-line activity ...

PUBLISHING AGENCIES: HAVE MAG WILL TRAVEL - Adam Leyland examines how UK-based customer publishing shops are taking their proposition into Europe and the US

to service a US-only Microsoft magazine, has seen the business migrate to new web solutions. But another ...

PSYCHE BEHIND THE SELL: The psychiatrist Dr Raj Persaud invites three disorderly and undisciplined personalities (sorry, that should read creative directors) on to the analyst's couch

something relatively trivial can transform or inspire a life in important ways. His Microsoft Network TV ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.