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THE FIRST 100 YEARS OF JWT & UNILEVER 1902-2002: Private View 1970s

22 Nov 2002 | by JASPAR SHELBOURNE, the executive creative director at J. Walter Thompson London

company called Microsoft. Winter of discontent. On a personal level, I was splitting my time equally ...

MAKING MOBILE MARKETING WORK: The pioneers of mobile marketing - There is an enormous amount of potential within mobile marketing. Below are five big-name advertisers and their ideas on how to make the best use of the medium

22 Mar 2002

Microsoft gained two firsts with its SMS campaign through 12snap. The software company was the first to use ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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