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1. MICROSOFT'S XBOX...To compete seriously against the mighty PS2, the Xbox had to deliver. Microsoft's answer was simple: be bigger and better. First, launch the most powerful console on the planet, which promises a revolution in gaming innovation. Then throw in the whale-sized carrot of gaming nirvana with the ability ...
Microsoft is the latest client to ask media owners to bid against each other on a winner...as quaintly unique as we've come to believe. Last week, Microsoft announced that it had given all national ... series of special supplements. Nick McGrath, Microsoft's group marketing manager, says it had decided ...
EHS Brann is on alert following the news that Microsoft is reviewing its direct marketing account
for Microsoft's launch of its "Amazing PC" consumer marketing concept. Three Microsoft-sponsored 16-page tabloid
-European launch of Microsoft's Xbox console.
AKQA has developed a series of personalised banner ads for Microsoft, which aim to demonstrate
The digital agency AKQA has created a series of interactive online Flash banner ads for Microsoft...and employees together through Microsoft .NET software. Referencing the current one degree of separation TV ads ... and IT sites including FT.com and Bloomberg.co.uk. Steve White, the group marketing manager of Microsoft UK ... campaign. Ajaz Ahmed, the chairman of AKQA, said: This is an innovative campaign for Microsoft. We know ...
on PlayStation2 puts Eidos in the front line of the growing battle for share between Sony and Microsoft's Xbox ...
Microsoft's Xbox commercial is as ambitious a commercial as I've seen for a while.
On the surface of it, Microsoft's long-awaited foray into the games console market doesn't seem like much of a hard luck case. Not only does Xbox have the resources of Gates and company behind it ... queuing around the block and plenty of tabloid coverage. However, Microsoft's marketing brains ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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