REVIEW: EHS Brann is on alert
29 Nov 2002
EHS Brann is on alert following the news that Microsoft is reviewing its direct marketing account
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MEDIA FORUM: Are winner-takes-all pitches really adding value?
29 Nov 2002 | by ALASDAIR REID
Microsoft is the latest client to ask media owners to bid against each other on a winner...as quaintly unique as we've come to believe. Last week, Microsoft announced that it had given all national ... series of special supplements. Nick McGrath, Microsoft's group marketing manager, says it had decided ...
HOTLINE: The Telegraph Group wins pitch
22 Nov 2002
for Microsoft's launch of its "Amazing PC" consumer marketing concept. Three Microsoft-sponsored 16-page tabloid
HOTLINE: BBH buys minority share in Dare Digital
04 Oct 2002
-European launch of Microsoft's Xbox console.
Microsoft supports its Server 2001 with AKQA's banner ads
26 Jul 2002 | by MATTHEW COWEN
AKQA has developed a series of personalised banner ads for Microsoft, which aim to demonstrate
AKQA creates Flash banner ads to push Microsoft's 'agility'
03 May 2002
The digital agency AKQA has created a series of interactive online Flash banner ads for Microsoft...and employees together through Microsoft .NET software. Referencing the current one degree of separation TV ads ... and IT sites including FT.com and Bloomberg.co.uk. Steve White, the group marketing manager of Microsoft UK ... campaign. Ajaz Ahmed, the chairman of AKQA, said: This is an innovative campaign for Microsoft. We know ...
Eidos seeks shop for Lara Croft task
27 Mar 2002 | by Matthew Cowen,
on PlayStation2 puts Eidos in the front line of the growing battle for share between Sony and Microsoft's Xbox ...
PRIVATE VIEW: Mark Wnek, the executive creative director of Euro RSCG Wnek Gosper
22 Mar 2002
Microsoft's Xbox commercial is as ambitious a commercial as I've seen for a while.
OPINION: Cowen on ... Xbox
22 Mar 2002 | by MATTHEW COWEN, matthew.cowen@haynet.com
On the surface of it, Microsoft's long-awaited foray into the games console market doesn't seem like much of a hard luck case. Not only does Xbox have the resources of Gates and company behind it ... queuing around the block and plenty of tabloid coverage. However, Microsoft's marketing brains ...
MAKING MOBILE MARKETING WORK: The pioneers of mobile marketing - There is an enormous amount of potential within mobile marketing. Below are five big-name advertisers and their ideas on how to make the best use of the medium
22 Mar 2002
Microsoft gained two firsts with its SMS campaign through 12snap. The software company was the first to use ...
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- Assistant General Manager, Sales & Business Development (Sweater) Michael Page International , Shenzhen
- Trade Marketing Manager Michael Page International , Shanghai
- Business Development Director - China Region Michael Page International , Shanghai
- Customer Service Manager Michael Page International , Shenzhen
- Territory Sales Director, Supply Chain Solution Michael Page International , Guangzhou
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
