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Microsoft calls review of £400m below-the-line work

LONDON - Microsoft is talking to advertising networks about a £400m project to unite its customer...the review is being run out of Microsoft's US head office, the UK market is considered to be a European hub ... to produce all of Microsoft's direct marketing and sales promotion material and put in place an international CRM system to manage the responses that this material generates. Microsoft is emulating its rival ...

HOTLINE: Agency Republic not repitching for Xbox

Agency Republic will not be repitching for the Microsoft Xbox digital and direct marketing business

Xbox holds talks with agencies for pan-European DM

LONDON - Xbox, the Microsoft games console, is in talks with agencies about its pan-European direct

Xbox holds talks with agencies for pan-European DM business

Xbox, the Microsoft games console, is in talks with agencies about its pan-European direct

Nintendo kicks off Euro agency hunt for GameCube

's PlayStation 2 and the Microsoft Xbox both have more heavyweight advertising presence. Nintendo Europe said ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.