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Microsoft calls review of £400m below-the-line work

LONDON - Microsoft is talking to advertising networks about a £400m project to unite its customer...the review is being run out of Microsoft's US head office, the UK market is considered to be a European hub ... to produce all of Microsoft's direct marketing and sales promotion material and put in place an international CRM system to manage the responses that this material generates. Microsoft is emulating its rival ...

Microsoft calls £400m direct pitch

Microsoft is talking to advertising networks about a 400 million project to unite its customer...the review is being run out of Microsoft's US head office, the UK market is considered to be a European hub ... to produce all of Microsoft's direct marketing and sales promotion material and put in place an international CRM system to manage the responses that this material generates. Microsoft is emulating its rival ...

Microsoft moves Xbox business into McCann

Microsoft Worldwide has moved its 60 million European Xbox creative account out of Bartle Bogle...BBH was appointed by Microsoft in December 2001 and until this week was the only non-McCann agency ... . The move is the last stage in the realignment process and follows Microsoft's decision to move the creative ... Duncan. Since then, Microsoft has looked to wind down Xbox's position as a standalone brand, preferring ...

Microsoft shifts Xbox work out of Bartle Bogle Hegarty

LONDON - Microsoft has moved its European Xbox creative account out of Bartle Bogle Hegarty...BBH was appointed by Microsoft in December 2001 and, until today, was the only non-McCann agency used by the software giant. The business, said to be worth £4m, changed hands without a pitch. The move is the last stage in the realignment process and follows Microsoft's decision to move the creative ...

REVIEW: Microsoft reports first quarter net income

Microsoft has reported a first quarter net income of $2.79 billion, up from $2.74 billion

The Daily Telegraph to be press partner in Microsoft activity

The Daily Telegraph has won a brief from Microsoft to act as its sole press partner for a new...Microsoft, and its media agency, Universal McCann, held a pitch for a newspaper to carry ... Telegraph won after a head-to-head pitch against The Times. Microsoft selected The Daily Telegraph for its ... of supplements and special reports. Two Microsoft-sponsored supplements will appear in The Daily Telegraph on 8 ...

Chemistry picks up Microsoft CRM brief after four-way pitch

The software giant Microsoft has handed its £10 million customer relationship management account...to be completed later this month. The agency will work across all Microsoft divisions except the Xbox business ... , as well as consultancy on building and exploiting the massive Microsoft customer database. Nick Barley, the director of marketing at Microsoft, said the company chose Chemistry because it wanted "a new and broader ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.