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Electronic Arts embarks on hunt for direct agency

and Microsoft's Xbox, which account for 85% of sales. A spokesman for the company refused to comment ...

Electronic Arts begins direct marketing hunt

and consoles such as Nintendo's GameCube and Microsoft's Xbox, which account for 85 per cent of sales. A ...

Media: Zeitgeist - Microsoft puts a 50s veneer on its home entertainment Media Center

". This is Microsoft's secret weapon as it tries to kill off a whole generation of home-entertainment electronics...The concept: The complete electronic home Media Center From our ever-popular friends at: The Microsoft Corporation Designed in wood-veneer effect by: One Co (www.oneandco.com) ...

Fraser and Learman complete McCann creative line-up

includes Bacardi-Martini, Cereal Partners, L'Oreal and Microsoft. - Feature, p28. ...

McCann hires Ward from TBWA London as creative director

and Microsoft.

O'Hanlon takes McCann planning role

O'Hanlon, whose appointment begins immediately, will work across McCann's Microsoft and MasterCard accounts in Europe. He will report to Damian O'Malley, the newly appointed executive planning director, UK and Ireland, and the vice-president of planning, EMEA. While at HHCL, O'Hanlon worked with Rupert Howell ...

£30m media pitch for Sony Ericsson

, which supplies much of the software powering mobile phones, set up as a rival to Microsoft's offering ...

Mediaedge:cia blow as Sony Ericsson reviews £30m task

to Microsoft's offering. The move was triggered by Psion's decision to sell its 31.1% stake to Sony Ericsson ...

Corrections

Campaign stated in last week's issue that Chemistry is being dropped from Microsoft's UK roster

HTW set to take on chunk of Microsoft direct work

LONDON - Harrison Troughton Wunderman is set to scoop a significant chunk of Microsoft's UK below...Microsoft's direct marketing activity in the UK is currently split between EHS Brann, Chemistry ... . The global review was called in October, aimed at streamlining Microsoft's customer relationship and direct marketing activity around the world. The UK business includes Microsoft's brands such as Xbox and MSN ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.