Electronic Arts begins direct marketing hunt
10 Dec 2004
and consoles such as Nintendo's GameCube and Microsoft's Xbox, which account for 85 per cent of sales. A ...
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Electronic Arts embarks on hunt for direct agency
13 Dec 2004 | by Staff,
and Microsoft's Xbox, which account for 85% of sales. A spokesman for the company refused to comment ...
Media: Zeitgeist - Microsoft puts a 50s veneer on its home entertainment Media Center
22 Oct 2004
". This is Microsoft's secret weapon as it tries to kill off a whole generation of home-entertainment electronics...The concept: The complete electronic home Media Center From our ever-popular friends at: The Microsoft Corporation Designed in wood-veneer effect by: One Co (www.oneandco.com) ...
McCann hires Ward from TBWA London as creative director
27 Aug 2004 | by Claire Billings
and Microsoft.
O'Hanlon takes McCann planning role
30 Jul 2004 | by Claire Billings
O'Hanlon, whose appointment begins immediately, will work across McCann's Microsoft and MasterCard accounts in Europe. He will report to Damian O'Malley, the newly appointed executive planning director, UK and Ireland, and the vice-president of planning, EMEA. While at HHCL, O'Hanlon worked with Rupert Howell ...
Corrections
27 Feb 2004
Campaign stated in last week's issue that Chemistry is being dropped from Microsoft's UK roster
HTW set to take on chunk of Microsoft direct work
20 Feb 2004 | by Claire Billings,
LONDON - Harrison Troughton Wunderman is set to scoop a significant chunk of Microsoft's UK below...Microsoft's direct marketing activity in the UK is currently split between EHS Brann, Chemistry ... . The global review was called in October, aimed at streamlining Microsoft's customer relationship and direct marketing activity around the world. The UK business includes Microsoft's brands such as Xbox and MSN ...
HTW to take on chunk of Microsoft DM work
20 Feb 2004 | by Claire Billings
Harrison Troughton Wunderman is set to scoop a significant chunk of Microsoft's UK below...Microsoft's direct marketing activity in the UK is currently split between EHS Brann, Chemistry ... . The global review was called in October, aimed at streamlining Microsoft's customer relationship and direct marketing activity around the world. The UK business includes Microsoft's brands such as Xbox and MSN ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
