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Media: All about ... Ambient media

. This year, Unilever, Microsoft, Visa, Sony Ericsson and Axa Health Insurance have all advertised on coffee ...

European Media: Battle of the Big Five

a bad rap too. The search engine is, one observer says, "the unholy marriage of Microsoft ...

Online: The push for parity

. Another study by the Microsoft portal MSN found that it costs 23 per cent more to encourage a consumer ...

ABC: Computing

-up to Christmas. The lack of a major console launch from Sony or Microsoft in the past six months may also have ... , they are looking to the launch of major products from Microsoft and Sony to boost circulations next year ...

Close-Up: Profile - 'Cute corporate operator' to reshape Universal

to learnings from technology clients such as Microsoft and Intel. Brien says he is more interested ...

Photography: Special Report

that images, both moving and still, continue to grow in influence. Certainly not Bill Gates. The Microsoft ... Stallone's mother. This is where Corbis, Microsoft's image archive business, comes in. Corbis ...

Photography: Picture Pac-Men

in 1989 by the Microsoft entrepreneur Bill Gates. Its first major purchase was in 1995, when it bought ...

Media: All About ... Broadband television

important platform for TV distribution. Microsoft is investing billions on new software (for instance, Media ...

How blogs damage brands

. In this, as in other areas, the UK lags behind the US, where companies such as Microsoft, General Motors ... to ditch its Pontiac and Buick brands, while the Microsoft blogger Robert Scoble - one of about 1,500 Microsoft employees with a regular blog - has almost single-handedly managed to dispel the company ...

Media: Strategy Analysis - Campaigning against pen and paper

Brand: Office OneNote 2003 Client: Microsoft Brief: Sell Microsoft's OneNote Target ... Virals: The Viral Factory STRATEGY MRM Partners was asked to promote Microsoft Office OneNote - a ... . Microsoft's endgame was to drive downloads of a trial version. Communicating with a large audience on a ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.