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HTW expands planning with Reed appointment

such as Vodafone, M G Investments and Microsoft. During his five years at EHS Brann, Reed worked across ...

The World: Cape Town - Wunderman enters South Africa with ORD tie-in

The resulting outfit, WundermanORD, will be the largest below-the-line agency in South Africa, with a client list including Microsoft, Sony Ericsson, Coca-Cola and the J B, Smirnoff and Jose Cuervo drinks accounts. The partnership will be a non-equity affiliation, with participants sharing clients ...

Media: Strategy Analysis - Campaigning against pen and paper

Brand: Office OneNote 2003 Client: Microsoft Brief: Sell Microsoft's OneNote Target ... Virals: The Viral Factory STRATEGY MRM Partners was asked to promote Microsoft Office OneNote - a ... . Microsoft's endgame was to drive downloads of a trial version. Communicating with a large audience on a ...

The World: New York - JWT signs Connelly as executive creative director

domestic and international work for Microsoft.

The World: Tokyo - Jupiter Telecom set for £456 million flotation

Microsoft, which owns a 13 per cent share in Jupiter, will sell around 2 per cent of its stock through the offering, which is being co-ordinated by Nikko Citigroup and Goldman Sachs. Jupiter offers cable television and high-speed internet access under the J-Com Broadband brand name. The IPO ...

World Media in 2005: Saudi and pan-Arabia

, are censored before distribution. DMC's neighbour is Dubai Internet City, home to the likes of Microsoft ...

McCann lands £160m global Intel business

IPG's McCann Erickson and Universal McCann beat a WPP collective comprising Berlin Cameron/Red Cell, Young Rubicam and Group M and an Omnicom effort from DDB and OMD. Havas' Euro RSCG and MPG, the incumbents, withdrew from the pitch in January. McCann's experience with Microsoft is believed to have ...

Top 300 Agencies: School Reports. (2 of 3)

for Microsoft following a massive global pitch. The agency also won briefs from the property investment ...

Bill Gates wants your business

One of the richest men in the world has his sights set on the ad industry. The Microsoft founder...-word in the interview. Microsoft is off the menu today, as are questions about personal wealth. But Corbis' current push for a Madison Avenue client list dovetails with the thrust Microsoft is making into media through its ... Microsoft, Corbis and, particularly, his charitable foundation, Gates passionately believes he's helping us ...

Media: Strategy Analysis - Microsoft tries touchy-feely tactics

Brand: Microsoft corporate brand Client: Microsoft Brief: Create a more positive and emotional connection with key target groups. Influence their perception of Microsoft as a responsible leader Target ... : McCann Erickson Outdoor: International Poster Management STRATEGY While Microsoft is admired for its ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.