One of the richest men in the world has his sights set on the ad industry. The Microsoft founder...-word in the interview. Microsoft is off the menu today, as are questions about personal wealth. But Corbis' current push for a Madison Avenue client list dovetails with the thrust Microsoft is making into media through its ... Microsoft, Corbis and, particularly, his charitable foundation, Gates passionately believes he's helping us ...
Brand: Microsoft corporate brand Client: Microsoft Brief: Create a more positive and emotional connection with key target groups. Influence their perception of Microsoft as a responsible leader Target ... : McCann Erickson Outdoor: International Poster Management STRATEGY While Microsoft is admired for its ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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