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The Work: New Campaigns - The World

XBOX 360 - JUMP ROPE - US Project: Jump rope Client: Microsoft Xbox Brief: Promote the launch ... Exposure: National TV THE LOWDOWN Demand for the Xbox 360, Microsoft's latest games console, has ... wealthier individuals have been shelling out up to $5,000 on eBay. Microsoft backed the launch with some ...

Close-Up: Live Issue - Do advertisers need global digital specialists?

,735 Global accounts: HP, General Motors, eBay, Microsoft The lowdown: One of the market leaders in the US ...

The A List: (Part 11 of 11)

Microsoft and Chivas Regal. Name a recent ad that worked on you: Almost every ad I have read for those Bose ...

Lions Direct names Harrison jury chief

Harrison is the most-awarded creative director in direct marketing since the Lions Direct launched in 2002. HTW won the inaugural Lions Direct Grand Prix. And, in the four years since, it has won three gold, five silver and two bronze Lions for work for clients including IBM, Star Alliance and Microsoft ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.