Microsoft has begun a pitch for a $300 million consumer creative account. McCann Erickson..."We are soliciting input from various agencies, including McCann Erickson, for a new assignment," a Microsoft spokesman said. Media for this new task will be handled by Universal McCann, the spokesman said. ...
Microsoft is reportedly in discussions about acquiring a 5 per cent stake in the social networking...Facebook, which was set up three years ago by the Harvard graduate Mark Zuckerberg, could now become the centre of a global bidding war between Microsoft and Google, which has also been linked with acquiring a stake in the site. According to reports in The Wall Street Journal, Microsoft has approached ...
Microsoft is the UK's most prolific online advertiser, according to new figures from Nielsen
Microsoft has paid $6 billion in cash for the online advertising network aQuantive, representing
Microsoft is in talks with Yahoo! about a possible takeover. Talks are thought to be fuelled
Microsoft Digital Advertising Solutions has partnered with the social networking site Piczo
Microsoft expects to switch the majority of its $440 million-plus ad budget into digital channels...Mich Matthews, the senior vice-president at Microsoft's central marketing group, told an American Association of Advertising Agencies conference: "We're pretty confident that by 2010 the majority of our media mix will shift to digital." Microsoft spent $447 million in measured media last year, according ...
Microsoft has announced that Mitch Davis, the founder of its in-game ad subsidiary, Massive, Inc
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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