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The Week: City news - Tycoon buys into Facebook

as the 1.6 per cent stake Microsoft bought in October. Facebook is expected to use the association to help

The World: San Francisco - Microsoft kicks off $300m pitch for new brief

Microsoft has begun a pitch for a $300 million consumer creative account. McCann Erickson..."We are soliciting input from various agencies, including McCann Erickson, for a new assignment," a Microsoft spokesman said. Media for this new task will be handled by Universal McCann, the spokesman said. ...

Close-Up: Live issue - Can Google alter mobile advertising?

marketing technology, Universal McCann "Both Microsoft and Google are converging on the same lines. Microsoft wants to become more of an advertising company from a software base. Google is going heavily ...

The Week: City News - Facebook valued at $15bn

Microsoft has paid $240 million for a 1.6 per cent stake in Facebook, valuing the social networking

Saha leaves Xbox for Agency Republic role

Agency Republic has poached Indy Saha, the head of advertising and brand for Microsoft Xbox EMEA

OMD wins pan-Euro branded content account for PS3

. OMD's signing follows moves by Sony to step up the battle with Nintendo and Microsoft, its rivals ... competitively priced Nintendo Wii and Microsoft Xbox 360. Peter Magnani, the managing director of OMD ...

The Week: Online News - Microsoft link to Facebook

Microsoft is reportedly in discussions about acquiring a 5 per cent stake in the social networking...Facebook, which was set up three years ago by the Harvard graduate Mark Zuckerberg, could now become the centre of a global bidding war between Microsoft and Google, which has also been linked with acquiring a stake in the site. According to reports in The Wall Street Journal, Microsoft has approached ...

AKQA signs Aneto to head planning unit

across accounts including Diageo and Microsoft. Aneto said: We re taking AKQA s pioneering spirit ...

The Week: Online News - Search charter unveiled

, and search engine accreditation from Google or Microsoft.

The World: W&K puts success down to unconventionality

global mega-brands such as Coca-Cola, Microsoft and Starbucks, as well as its founding client Nike ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.