Microsoft Advertising has appointed Katherine Ellis and Caroline Mastoras to the roles of FMCG
, is quitting to join Microsoft....Highfield will take the new role of managing director and vice-president, consumer and online UK at Microsoft. Rob Henwood, the lead regulatory adviser at Kangaroo and former new business director of Channel ... was director of new media and technology. Highfield's new role will involve bringing together Microsoft ...
Microsoft is launching its new Windows products with a specially created UK ad campaign...Created by Microsoft's Miami-based agency, Crispin Porter & Bogusky, the UK campaign features PC ... and work. The UK campaign follows recent US activity from Microsoft that featured Bill Gates alongside the comedian Jerry Seinfeld, which also attempted to show Microsoft connecting with real people. ...
LONDON - Microsoft is launching its new Windows products with a specially created UK ad campaign...Created by Microsoft's Miami-based agency Crispin Porter Bogusky, the UK campaign features a ... Microsoft that featured Bill Gates alongside the comedian Jerry Seinfeld, which also attempted to show Microsoft connecting with real people. The TV activity will form part of Microsoft's largest-ever UK ...
LONDON - Microsoft's latest US TV spot, starring Bill Gates and Jerry Seinfeld, has received a...The ad, by Microsoft's agency, Crispin, Porter Bogusky, features the founder ... bloggers and advertising commentators. Computerworld blogger Preston Gralla asked: "Is Microsoft's Seinfeld spot the worst TV ad ever?" He said: "If this is Microsoft's response to the 'I'm a Mac' ads ...
Microsoft has appointed Jeff Kelisky as its general manager of commercial search as part
Microsoft has signed the comedian Jerry Seinfeld to front a $300 million ad campaign to be created...The objective of the campaign, which will also feature other celebrities including the Microsoft founder Bill Gates, is to challenge Apple, whose sales are on the rise and which has a more contemporary image. The campaign is expected to make Microsoft seem cool and less boring, as well as dispelling ...
LONDON - Chris Dobson, Microsoft's UK commercial head, is leaving the internet giant to join BBC.... The move will make Chris Ward, Microsoft UK's commercial director, the company's leading commercial representative. Dobson, who has been with Microsoft for seven years, is vice-president of Microsoft UK Online Services Group, overseeing content production, sales and marketing of Microsoft's consumer online business ...
LONDON - Microsoft is in talks to sell its Avenue A/Razorfish ad agency to WPP, according...A report in US magazine Advertising Age said the companies were considering an asset-swap, rather than a straight cash deal. It is reported that WPP may trade its Open Ad Stream, the ad-serving technology arm of 24/7 Real Media, in exchange for the agency. Microsoft paid aQuantive $5.9 billion ...
Microsoft has restructured its UK commercial unit, folding its Advertiser and Publisher Solutions
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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