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Campaign Promotion: The Thinkboxes Shortlist for October 2008

propositions from Microsoft and Sony. Microsoft is in a mood to think big - hoping to make us all reassess our ... . As the film's catchline puts it: "Your business success is out there. Is your bank?" - Microsoft - Pride ... forms the first stage of Microsoft's "Real PC" campaign which seeks to challenge the misconceptions ...

Ashley Highfield leaves Kangaroo to join Microsoft

, is quitting to join Microsoft....Highfield will take the new role of managing director and vice-president, consumer and online UK at Microsoft. Rob Henwood, the lead regulatory adviser at Kangaroo and former new business director of Channel ... was director of new media and technology. Highfield's new role will involve bringing together Microsoft ...

Google continues to dominate paid search market

, with Microsoft Live getting 3.6 per cent. In the US, Google's share was 71.4 per cent, and in the rest ...

Big Awards 2008: Integrated

Nigel Bogle, chair of Big Awards. INTEGRATED - GOLD WINNER Title: X-Box Halo 3 - 'Jake Courage - Shooting A Hero' Client: Microsoft Brand: X-Box EMEA brand director: Adrian Simons UK marketing brand manager: Murray Pannell Agency: McCann Erickson London Executive creative directors: Simon ...

Publicis Groupe buys digital marketing firm PBJS

Founded in 2003, PBJS employs 26 staff and has clients including Microsoft, AT T, Intel, Smart Balance Foods, Sephora and Boys Girls Club of America. PBJS will continue to operate autonomously and will be aligned with Publicis Events Worldwide. Bob Bejan, chief executive of PBJS, said: "With this move, we ...

Chrome browser 'to extend Google's ad influence'

the rival Microsoft Explorer browser. Arjo Ghosh, chief executive of iCrossing UK, today told Campaign ... said by allowing the browser to be open source, the company would attack Microsoft at its proprietary ... cumbersome Microsoft software with free agile Google tools in the battle for our desktop." Google has said ...

Dobson quits MSN for BBC Worldwide

Chris Dobson, Microsoft's UK commercial head, is leaving the computing giant to join BBC Worldwide..... The move will make Chris Ward, Microsoft UK's commercial director, the company's leading commercial representative. Ward was appointed earlier this month to head Microsoft's restructured UK commercial division. Dobson, who has been with Microsoft for seven years, is the vice-president of Microsoft UK Online ...

The Work: New Campaigns - The World

extensive political coverage without bias. MSNBC, a joint venture between Microsoft and NBC, was founded ...

Chris Dobson leaves Microsoft for BBC Worldwide

LONDON - Chris Dobson, Microsoft's UK commercial head, is leaving the internet giant to join BBC.... The move will make Chris Ward, Microsoft UK's commercial director, the company's leading commercial representative. Dobson, who has been with Microsoft for seven years, is vice-president of Microsoft UK Online Services Group, overseeing content production, sales and marketing of Microsoft's consumer online business ...

Microsoft and WPP 'in talks over Avenue A/Razorfish'

LONDON - Microsoft is in talks to sell its Avenue A/Razorfish ad agency to WPP, according...A report in US magazine Advertising Age said the companies were considering an asset-swap, rather than a straight cash deal. It is reported that WPP may trade its Open Ad Stream, the ad-serving technology arm of 24/7 Real Media, in exchange for the agency. Microsoft paid aQuantive $5.9 billion ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.