to remove filtersThe World: TBWA and Grey Copenhagen lift Euro Effie golds
19 Sep 2008 | by Gurdeep Puri, a founding partner of The Effectiveness Partnership
-Jones from Microsoft. In all, 14 finalists were deemed good enough to win a Euro Effie award. Unlike ...
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The Week: Advertising news - Google is a top-ten brand
26 Sep 2008
The internet giant rose ten places from 20th to tenth in the branding consultancy's annual chart, in which Coca-Cola comfortably remained in pole position, with a brand value of $66.67 billion. IBM moved up to second place in the list, with a brand value of $59.03 billion, pushing Microsoft down to third. ...
All about ... Google Chrome
12 Sep 2008 | by Alasdair Reid
the market pretty much to itself. Then Microsoft launched Windows 95, incorporating Internet Explorer 1 ... and entertainment portal. So this latest confrontation could turn out to be the mother of all battles. Microsoft ... . After all, its search sites are heavily reliant on Microsoft's operating systems and Windows software ...
Seinfeld's Microsoft TV ad gets hostile reception
10 Sep 2008 | by Staff
LONDON - Microsoft's latest US TV spot, starring Bill Gates and Jerry Seinfeld, has received a...The ad, by Microsoft's agency, Crispin, Porter Bogusky, features the founder ... bloggers and advertising commentators. Computerworld blogger Preston Gralla asked: "Is Microsoft's Seinfeld spot the worst TV ad ever?" He said: "If this is Microsoft's response to the 'I'm a Mac' ads ...
Publicis Groupe buys digital marketing firm PBJS
03 Sep 2008 | by Staff
Founded in 2003, PBJS employs 26 staff and has clients including Microsoft, AT T, Intel, Smart Balance Foods, Sephora and Boys Girls Club of America. PBJS will continue to operate autonomously and will be aligned with Publicis Events Worldwide. Bob Bejan, chief executive of PBJS, said: "With this move, we ...
Chrome browser 'to extend Google's ad influence'
02 Sep 2008 | by Staff
the rival Microsoft Explorer browser. Arjo Ghosh, chief executive of iCrossing UK, today told Campaign ... said by allowing the browser to be open source, the company would attack Microsoft at its proprietary ... cumbersome Microsoft software with free agile Google tools in the battle for our desktop." Google has said ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
